--- title: "Ad Fraud Webinar: Best Practices for Working With Publishers" description: Pixalate is hosting a panel of experts to share best practices for working with publishers on programmatic quality. Join us on October 19, 2017, at 2 pm ET. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/ad-fraud-webinar-pixalate.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/ad-fraud-webinar-pixalate.png) [Webinar](https://www.pixalate.com/blog/topic/webinar) | 3 min read # Ad Fraud Webinar: Best Practices for Working With Publishers Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Oct 12, 2017 3:59:31 PM *This event has concluded. Read the recap and watch the recording [here](https://info.pixalate.com/best-practices-for-working-with-publishers-webinar).* --- Pixalate is [hosting a panel](https://info.pixalate.com/best-practices-for-working-with-publishers-webinar) of experts to share best practices for working with publishers on programmatic quality. These experts will share common ad fraud issues they've faced along with unique ways they've overcome these challenges. They will also share what they're doing at an organizational level to reduce fraud and answer the most frequently-asked questions about ad quality. [![ad-fraud-webinar-pixalate](https://no-cache.hubspot.com/cta/default/2364596/00e42606-e2d3-400e-a728-7d20b9edd098.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/00e42606-e2d3-400e-a728-7d20b9edd098) ### **Ad Fraud Webinar date: Thursday, October 19 at 2:00 pm ET / 11:00 am PT.** ### [![ad-fraud-webinar-pixalate.png](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/ad-fraud-webinar-pixalate.png?width=640&name=ad-fraud-webinar-pixalate.png)](https://info.pixalate.com/best-practices-for-working-with-publishers-webinar) ### Panelists include: - **John Murphy**, VP of Marketplace Quality, Open![john-murphy-headshot.png](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/john-murphy-headshot.png?width=200&height=200&name=john-murphy-headshot.png)X - John Murphy is VP of Marketplace Quality at OpenX. He is responsible for overseeing all aspects of marketplace quality, including traffic quality operations, creative review, and advertiser and publisher policy. As the leader of the marketplace quality team, John ensures that OpenX consistently provides the industry’s highest quality technology solutions for publishers available in the market today. Prior to OpenX, John was Director of Search Marketplaces at Yahoo!, where he drove traffic quality strategy and operations.   - **Monica Vazquez**, Director of Product & Fraud Prevention, Fyber![monica-vasquez.png](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/monica-vasquez.png) - Monica Vazquez is Director of Product & Fraud Prevention at Fyber. She his a 5-year veteran of the programmatic ad tech industry. She started on the demand side with ad agency OgilvyOne Worldwide before jumping to the supply side of the equation to focus on improving advertising quality. Prior to Fyber, Monica held several positions at Smaato, most recently serving as their Head of Market Quality. At Smaato, Monica built a fraud prevention and ad quality team from scratch. Monica joined Fyber in 2015 to lead all quality related initiatives for the Fyber Group.    - **Bhishma Savdharia**, Director of Business Development, GroundTruth![bhishmaSavdharia.png](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/bhishmaSavdharia.png) - Bhishma Savdharia is Direct of Business Development at GroundTruth, formerly known as xAd. Bhishma is an 11-year ad tech veteran, with 7 years focused on mobile and location. Bhishma has been with GroundTruth for 4 years, and prior to serving as its Director of Business Development, he was the company's Director of Operations. Bhishma leads GroundTruth's efforts on network quality issues such as viewability, brand saftey, invalid traffic (IVT) and fraud, as well as certifications. GroundTruth recently received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” seal.   - **Chris Crawfurd**, VP of Product Strategy, Sovrn![Chris_Crawfurd.png](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Chris_Crawfurd.png) - Chris Crawfurd is VP of Publisher Services at Sovrn, with responsibilities for sales, account management, and product strategy. Sovrn believes Storytellers and content creators play an important role in society. Through their unique ability to capture attention and engage an audience they help educate, inform and entertain. Prior to joining Sovrn Chris worked for publicly traded traditional media companies, helping to launch digital business lines. Chris is a Colorado native with an MBA from the University of Colorado at Denver. [![ad-fraud-webinar-pixalate](https://no-cache.hubspot.com/cta/default/2364596/00e42606-e2d3-400e-a728-7d20b9edd098.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/00e42606-e2d3-400e-a728-7d20b9edd098) ### Here is what you'll learn: - Best practices for handling ad fraud issues by medium (desktop, mobile, video, OTT) - Tips for vetting publishers and creating positive working relationships - Best practices at the organizational level for reducing fraud - How quality is changing in the programmatic industry and how to prepare your organization - Expert opinion on the state of quality today — and where it's heading in the future - Aligning with IAB guidelines within mobile app environments - Challenges unique to location-based marketing - And more! **About Pixalate** Pixalate, Inc. is a leading global intelligence platform and real-time fraud protection provider. Pixalate is a Media Rating Council-accredited vendor for display ad viewability and Sophisticated Invalid Traffic (SIVT) detection and filtration for desktop and mobile web traffic. For more information, please visit [www.pixalate.com](https://www.pixalate.com/). ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: October 2 - 6, 2017](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-october-6-2017) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: October 9 - 13, 2017 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-october-13-2017) ## You May Also Like These Stories on Webinar [![](https://www.pixalate.com/hubfs/SPO%20Webinar.png) ](https://www.pixalate.com/blog/webinar-recap-ad-fraud-api-brand-safety-api-data-enrichment-api-april-2023) [Company News](https://www.pixalate.com/blog/topic/company-news) ### [Webinar Recap: Ad Fraud API / Brand Safety API / Data Enrichment API](https://www.pixalate.com/blog/webinar-recap-ad-fraud-api-brand-safety-api-data-enrichment-api-april-2023) Apr 20, 2023 12:00:00 PM | 1 min read [![](https://www.pixalate.com/hubfs/Amazon%20DSP%20Webinar.png) ](https://www.pixalate.com/blog/webinar-ctv-ad-fraud-prevention-amazon-dsp-pixalate) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Webinar: CTV Ad Fraud Prevention: Learn How Pixalate Helps Amazon DSP Customers Protect Against Fraud](https://www.pixalate.com/blog/webinar-ctv-ad-fraud-prevention-amazon-dsp-pixalate) Apr 22, 2022 11:00:00 AM | 1 min read [![](https://www.pixalate.com/hubfs/4As%20webinar%20safety%20privacy%20and%20coppa%20compliance%20allison%20lefrak.jpeg) ](https://www.pixalate.com/blog/webinar-safety-privacy-coppa-compliance-2022) [Webinar](https://www.pixalate.com/blog/topic/webinar) ### [Webinar: What's Coming in 2022 with Safety, Privacy, and COPPA Compliance in Advertising](https://www.pixalate.com/blog/webinar-safety-privacy-coppa-compliance-2022) Mar 24, 2022 4:39:00 PM | 1 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/ad-fraud-webinar-best-practices-working-with-publishers#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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