---
title: Plex, Pluto TV lead EMEA CTV Publisher Trust Indexes in Movies & TV category, Rakuten Viki reaches the top 5 on Amazon Fire TV platform
description: In this blog, you will find insights about the top CTV Movies & TV Apps in EMEA for the best ad quality in June 2021.
image: https://www.pixalate.com/hubfs/Piotr%20-%20Blog%20Graphics.png
---

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 2 min read

# Plex, Pluto TV lead EMEA CTV Publisher Trust Indexes in Movies & TV category, Rakuten Viki reaches the top 5 on Amazon Fire TV platform

[![Piotr Boiwka](https://www.pixalate.com/hubfs/T04HJ6UKU-U020R2VVALF-e2a0de641049-512.jpg)](https://www.pixalate.com/blog/author/piotr-boiwka)

 Written by [Piotr Boiwka](https://www.pixalate.com/blog/author/piotr-boiwka)

 Aug 5, 2021 11:30:00 PM

 

[Plex](https://ratings.pixalate.com/insight/ctv/B004Y1WCDE/EMEA/firetv) and [Pluto TV](https://ratings.pixalate.com/insight/ctv/B00KDSGIPK/EMEA/firetv) secured No. 1 spots in the EMEA CTV Publisher Trust Indexes for [Roku](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/roku/Movies%20%26%20TV/EMEA/20210601) and [Amazon Fire TV](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/firetv/Movies%20%26%20TV/EMEA/20210601) platforms in June 2021. Moreover, they are the only apps achieving a maximum 99 Final Score.

## **Plex leading Roku’s classification for Movies & TV category**

[Roku’s](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/roku/Movies%20%26%20TV/EMEA/20210601) ranking for the [Movies & TV](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/roku/Movies%20%26%20TV/EMEA/20210601) category is led by [Plex](https://ratings.pixalate.com/insight/ctv/B004Y1WCDE/EMEA/firetv), which advanced from the second position in May. The app performed well across all metrics, particularly Popularity (99) and Invalid Traffic (89).  

## **Pluto at the top of Amazon Fire TV ranking**

[In the other CTV classification](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/firetv/Movies%20%26%20TV/EMEA/20210601), [Pluto TV](https://ratings.pixalate.com/insight/ctv/B00KDSGIPK/EMEA/firetv) was the top [EMEA CTV](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/roku/GLOBAL/EMEA/20210601) app in the Movies & TV category for the second month in a row. It is worth mentioning that [Pluto TV](https://ratings.pixalate.com/insight/ctv/B00KDSGIPK/EMEA/firetv) scored a 99 in three categories: Popularity, Ad Density, and Engagement.

## **Rakuten Viki and YuppTV among other quality EMEA apps**

[Rakuten Viki](https://ratings.pixalate.com/insight/ctv/B00891L272/EMEA/firetv) cracked the top 5 of the [Amazon Fire TV](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/firetv/Movies%20%26%20TV/EMEA/20210601) ranking by top results in the qualitative metrics. It is one of two apps obtaining the highest grade “A” across all such metrics: Invalid Traffic, Ad Density, and Engagement.

The second app securing this achievement is [YuppTV](https://ratings.pixalate.com/insight/ctv/B00L1C3300/EMEA/firetv). Along with [Plex](https://ratings.pixalate.com/insight/ctv/B004Y1WCDE/EMEA/firetv), [YuppTV](https://ratings.pixalate.com/insight/ctv/B00L1C3300/EMEA/firetv) is also the only app reaching the top 3 of both Pixalate’s CTV rankings for the best quality apps for advertisers. 

### [See more Mobile and CTV app rankings for programmatic advertising](https://ratings.pixalate.com/rankings/app/publisher-trust-index/android/GLOBAL/NA/20210601)

[![Create Free Account & See The Rankings](https://no-cache.hubspot.com/cta/default/2364596/b5834aeb-9fa2-42f8-ba91-558c2fd5bbb6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/b5834aeb-9fa2-42f8-ba91-558c2fd5bbb6)

**Disclaimer**

*The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.*

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 Jun 9, 2026 9:00:00 AM |

 3 min read

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# Disclaimer

 Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

 Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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