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Analyzing the quality of CTV apps from publicly traded companies: What changed in June 2021?

Piotr Boiwka
Aug 4, 2021 12:15:00 PM

Pixalate has analyzed which publicly traded companies own the most Connected TV (CTV) apps that rank in the top 100 on the CTV Publisher Trust Index.

After having just one app to rank high in May’s CTV Publisher Trust Indexes, Grey Television (GTN) rose to the first position among publicly traded companies with 16 apps within the top 100 of Pixalate's CTV app quality rankings. It was enough to dethrone Discovery Inc. (DISCA), whose apps secured 17 ranks in May's classifications but 15 in June.

Except for Gray Television's jump, the top of the ranking remained similar compared to May 2021. The Walt Disney Company (DIS) is closely behind the two aforementioned companies, with 13 apps in June's classifications. However, it is a slight increase compared to 11 in May. 

Fluctuations in Publisher Trust Indexes

Since May, we observe a significant increase of companies owning at least one app in the CTV Publisher Trust Indexes. In May, 16 unique companies fulfilled this criterion, while in June, there were 23. 

Interestingly, the number of apps owned by companies listed on stock exchanges dropped for the second month in a row in the Roku ranking. In April, there were 49 such apps. While in May and June, the number decreased to 43 and 37, respectively. 

This number remained similar to in June for the Amazon Fire TV ranking, with 76 apps owned by publicly traded companies, compared to 73 in May. 

Find more information about all apps classified in the Publisher Trust Index for free.

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The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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