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Hulu tops CTV app quality rankings for advertisers second straight month; Children apps KidoodleTV and HappyKids among leaders in Connected TV

Jun 8, 2021 6:00:00 AM



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Hulu ranks No. 1 on both the Roku and Amazon Fire TV app stores for North America in Pixalate’s May 2021 ranking of the top CTV apps based on overall quality for programmatic advertisers. Hulu ranked No. 1 on Roku and No. 6 on Fire TV in April. Hulu also earned an ‘A’ grade on Pixalate’s Publisher Trust Index across all metrics on both app stores: Popularity, Engagement, Ad Density, Invalid Traffic (Ad Fraud). In addition to its top ranking on the quality index, Hulu also ranked No. 1 in Pixalate's estimated programmatic ad spend metric in May 2021 on both Roku and Fire TV and ranked in the top three for reach.

Other top CTV apps in May 2021

Philo, fuboTV, Tubi, Sling TV, CNNgo, Pluto TV, and Frndly TV joined Hulu as apps that ranked in the top 10 for quality on both Roku and Amazon in May 2021. Six of these eight apps (Hulu, Philo, fuboTV, Tubi, Sling TV, Pluto TV) also ranked in the top 10 for CTV programmatic ad spend in both May and April 2021, according to Pixalate’s estimates. 

And keep an eye on children’s apps. HappyKids and KidoodleTV both ranked in the top 10 on Roku for top-grossing apps based on Pixalate’s estimated programmatic ad revenue in April 2021. And KidoodleTV ranked just outside the top 10 (11th place) on the May 2021 Publisher Trust Index on Roku, while HappyKids also had a strong ranking (21st).

See more Mobile and CTV app rankings for programmatic advertising

Check out the Pixalate Top 100™ lists to see monthly rankings of mobile and CTV apps based on quality for programmatic advertising. The Pixalate Top 100™ rankings span 35+ different app categories across four regions: North America, EMEA, APAC, and LATAM.

Additionally, Pixalate Media Ratings Terminal users — free to subscribe — gain access to additional insights about individual apps, including  IVT rates, monthly viewability trends, trusted sellers, ad capabilities, and more.

Create Free Account & See The Rankings


The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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