LONDON, September 20, 2022 -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2022 Seller Trust Indexes — including the Connected TV Seller Trust Index (CSTI), Mobile Seller Trust Index (MSTI), and Global Seller Trust Index (GSTI).
Pixalate’s Seller Trust Indexes are the worldwide standards in programmatic advertising quality ratings. The indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices.
Ranking programmatic sellers across CTV, Mobile, and Websites
CTV Seller Trust Index: Global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon, and Samsung devices
Mobile Seller Trust Index: Global seller quality ratings and rankings based on programmatic mobile in-app advertising
Global Seller Trust Index: U.S.-only and International-only seller quality ratings and rankings based on programmatic desktop and mobile web advertising
Pixalate also provides rankings for each seller’s estimated market share.
Q2 2022 CTV Seller Trust Index - Top Performers
Here are the top five global sellers of programmatic CTV advertising inventory on Roku devices based on overall quality in Q2 2022:
Magnite — Final Score: 89 (A)
OpenX — Final Score: 87 (A)
FreeWheel — Final Score: 86 (A)
Unruly — Final Score: 83 (B)
EMX — Final Score: 82 (B)
Q2 2022 Mobile Seller Trust Index - Top Performers
Here are the top five global sellers of programmatic mobile in-app advertising inventory based on overall quality in Q2 2022:
Verve Group — Final Score: 93 (A)
Tappx — Final Score: 92 (A)
OpenX — Final Score: 90 (A)
MobileFusion — Final Score: 89 (A)
BeachFront — Final Score: 88 (A)
Q2 2022 Global Seller Trust Index - Top Performers
Here are the top five sellers of programmatic desktop/mobile website advertising inventory in the U.S. based on overall quality in Q2 2022:
Sovrn — Final Score: 90 (A)
Sharethrough — Final Score: 90 (A)
Index Exchange — Final Score: 88 (A)
Magnite — Final Score: 82 (B)
PubMatic — Final Score: 81 (B)
Leading SSPs based on market share in Q2 2022
In addition to the Seller Trust Index, Pixalate also publishes monthly SSP Market Share rankings which can be broken down by CTV device (Roku and Amazon), mobile app store (Apple and Google), by region (North America, EMEA, APAC, LATAM), and by individual country.
Here are the leading CTV advertising suppliers on Roku devices based on estimated market share in August 2022, according to Pixalate:
Roku, North America, August 2022
Magnite - 29%
FreeWheel - 17%
Xandr Monetize - 10%
Roku, EMEA, August 2022
PubMatic - 42%
Unruly - 27%
TripleLift - 8%
Roku, APAC, August 2022
Magnite - 90.7%
FreeWheel - 9.7%
Xandr Monetize < 1%
Roku, LATAM, August 2022
Smart AdServer - 25%
Magnite - 18%
PubMatic - 16%
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising.www.pixalate.com
The content of this blog, and the Seller Trust Indexes (collectively, the "Indexes"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. As cited in the Indexes, the ratings and rankings in the Indexes are based on a number of metrics and Pixalate's opinions regarding the relative performance of each seller with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across the globe, in the U.S., and in North America, EMEA, APAC, and LATAM, respectively. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”