Pixalate Releases Q1 2022 Seller Trust Indexes and SSP Market Share Rankings: Magnite Leads in CTV, Verve Group Tops in Mobile

LONDON, July 12, 2022 -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2022 Seller Trust Indexes — including the Connected TV Seller Trust Index (CSTI), Mobile Seller Trust Index (MSTI), and Global Seller Trust Index (GSTI).

Pixalate’s Seller Trust Indexes are the worldwide standards in programmatic advertising quality ratings. The indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices. 

Ranking programmatic sellers across CTV, Mobile, and Websites

• CTV Seller Trust Index: Global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon, and Samsung devices

• Mobile Seller Trust Index: Global seller quality ratings and rankings based on programmatic mobile in-app advertising

• Global Seller Trust Index: U.S.-only and International-only seller quality ratings and rankings based on programmatic desktop and mobile web advertising

Pixalate also provides rankings for each seller’s estimated market share.

Q1 2022 CTV Seller Trust Index - Top Performers 

Here are the top five global sellers of programmatic CTV advertising inventory on Roku devices based on overall quality in Q1 2022:

1. Magnite — Final Score: 88 (A)
2. FreeWheel — Final Score: 86 (A)
3. OpenX — Final Score: 85 (A)
4. Unruly — Final Score: 83 (B)
5. EMX — Final Score: 83 (B)

Q1 2022 Mobile Seller Trust Index - Top Performers

Here are the top five global sellers of programmatic mobile in-app advertising inventory based on overall quality in Q1 2022:

1. Verve Group — Final Score: 92 (A)
2. Tappx — Final Score: 92 (A)
3. OpenX — Final Score: 89 (A)
4. Brave — Final Score: 89 (A)
5. Acuity Ads — Final Score: 88 (A)

Q1 2022 Global Seller Trust Index - Top Performers

Here are the top five sellers of programmatic desktop/mobile website advertising inventory in the U.S. based on overall quality in Q1 2022:

1. Sharethrough — Final Score: 89 (A)
2. Sovrn — Final Score: 88 (A)
3. Magnite — Final Score: 85 (A)
4. Pubmatic — Final Score: 82 (B)
5. Index Exchange — Final Score: 81 (B)

Leading SSPs based on market share in Q1 2022

In addition to the Seller Trust Index, Pixalate also publishes monthly SSP Market Share rankings which can be broken down by CTV device (Roku and Amazon), mobile app store (Apple and Google), by region (North America, EMEA, APAC, LATAM), and by individual country.

Here are the leading CTV advertising suppliers on Roku devices based on estimated market share in April 2022, according to Pixalate:

Roku, North America, April 2022

1. Magnite - 37%
2. FreeWheel - 19%
3. Xandr Monetize - 10%

Roku, EMEA, April 2022

1. Magnite - 87%
2. Xumo - 5%
3. Smart AdServer - 4%

Roku, APAC, April 2022

1. Smaato - 82%
2. TripleLift - 12%
3. FreeWheel - 5%

Roku, LATAM, April 2022

1. Magnite - 56%
2. Google AdExchange  - 16%
3. Xandr Monetize - 16%

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Seller Trust Indexes (collectively, the "Indexes"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. As cited in the Indexes, the ratings and rankings in the Indexes are based on a number of metrics and Pixalate's opinions regarding the relative performance of each seller with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across the globe, in the U.S., and in North America, EMEA, APAC, and LATAM, respectively. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.