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Pixalate Week in Review: August 29 - September 2, 2022

Sep 2, 2022 3:00:00 PM

This week's review of ad fraud and privacy in the digital advertising space.

CTV Ad Fraud Series: Philo, Paramount Network among biggest apparent victims of App ‘Spoofing’ on Roku & Amazon Fire TV in August 2022

Weekly Watchlist_AugustPixalate published a blog post outlining our latest update in the CTV Ad Fraud Series – an in-depth look into CTV ad spoofing. The report covers the CTV App Spoofing numbers for August.

Key takeaways include:

  • Philo and Paramount Network were major apps that appeared on the list in August 2022, and appear to have had a major surge in being targeted for spoofing.
  • Loop for Business, TVBAnywhere North America were other new entrants that were apparently significantly impacted by spoofing.
  • Many apps - like Fox News, NBC Sports, and Bally Sports - seem to be constant targets and continue to be on the list from last month’s report.

Pixalate Releases First UK Child Online Safety Report for Mobile: 96% of Open Programmatic Ad-Supported Google & Apple Children’s Apps Share GPS or IP Address With Advertisers and Data Brokers

Pixalate - Q2 2022 - UK Online Child Safety Report - Google and Apple App Stores - Cover

Pixalate released the first-of-its-kind Q2 2022 UK Online Child Safety Report: Google and Apple App Stores, examining the state of children’s privacy through the lens of the UK Children’s Code, finding 800k+ mobile apps across the Google & Apple app stores that are likely accessed by children under the age of 18. 64% of UK-based Children’s Apps in the Apple App Store request permission to access personal info.

Other key findings include:

  • 119 UK-registered Children’s Apps have a no detectable privacy policy and request permission to access personal info.
  • 11% of all UK Children’s Apps have an undetected privacy policy.
  • 68% of UK Children’s Apps are registered in unknown or undetermined countries.
  • 96% of all open programmatic ad-supported Google & Apple UK Children’s Apps transmit GPS location or IP address with advertisers and/or data brokers in the ad bid stream, according to Pixalate.

DigiDay: With New FTC Suit Against Kochava, Industry Experts Weigh In on What it Means for Future of Ad Tech


Digiday interviewed Pixalate’s Senior Vice President for Public Policy, Ads Privacy and COPPA Allison Lefrak about new Federal Trade Commission actions against Kochava and how this case might affect the ad tech industry collectively.

“Allison Lefrak — who spent nearly a decade as an attorney at the FTC focused on privacy and identity protection — noted a part of the FTC’s complaint that suggests Kochava should have created a blacklist for locations related to the types of data addressed in the lawsuit. Now senior vice president of public policy and ads privacy at Pixalate, Lefrak said recent actions suggest the agency is indicating an increased interest in going after the “commercial surveillance” industry.”

“‘If I were an ad-tech data broker, I’d get on this blacklist recommendation,’ Lefrak said.”

POLITICO: As Federal Privacy Bill Gains Traction, Pelosi Worries About Effect on California Law


POLITICO reports that U.S. House Speaker Nancy Pelosi (D-CA) has expressed issues with the American Data Privacy and Protection Act, which would preempt and possibly weaken privacy laws that California has passed on its own. Pelosi and other members of the California delegation argue that the bill must have caveats to protect state privacy laws already in place. Currently five states - California, Colorado, Connecticut, Utah and Virginia—have passed comprehensive consumer privacy measures.

One of the bill’s co-sponsors Rep. Frank Pallone (D-NJ) argues that the bill will not receive the bipartisan support it needs to pass if exceptions are made for individual states. Pelosi indicated that she will continue to work with Pallone to address the concerns presented by California representatives.

Ad Age: FTC Sues Ad Tech Firm Kochava Leaving Questions About Future for Entire Industry

privacy-lock-secureAd Age details a lawsuit brought forth by the U,S, Federal Trade Commission against ad tech firm Kochava accusing the firm of selling location data that could be used to determine if an individual visited an abortion care provider and other personal health data. The lawsuit is the first of its kind and is being seen as a test case to whether the FTC will bring forward more “commercial surveillance” cases.

With the FTC taking a more aggressive approach to the sale of consumer information recently and conversations about privacy practices across the industry are taking the stage in both state and federal government chambers, the ad tech industry is being put on notice.

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