--- title: Q3 2025 Malformed & Fraudulent CTV Bundle IDs Risk Report description: Pixalate’s Q3 2025 Connected TV (CTV) Malformed and Fraudulent Bundle IDs Risk Reports for Amazon Fire TV, Roku, Apple TV, and Samsung Smart TV CTV apps. image: https://www.pixalate.com/hubfs/Q3%202025%20Malformed%20and%20Fraudulent%20CTV%20Bundle%20IDs%20Risk%20Report.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [Ad Spend](https://www.pixalate.com/blog/topic/ad-spend) | 3 min read # Pixalate’s Q3 2025 Report Finds 43% of CTV Bundle IDs Were Malformed, Unidentified, &/or Fraudulent Across Roku, Amazon Fire TV, Apple TV, LG & Samsung Smart TV Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Oct 24, 2025 10:00:00 AM LONDON, October 24, 2025 – [Pixalate](https://www.pixalate.com/), the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q3 2025 Connected TV (CTV) Malformed and Fraudulent Bundle IDs Risk Reports for [Amazon Fire TV](https://www.pixalate.com/connected-tv-ctv-malformed-and-fraudulent-bundle-ids-risk-report-for-amazon-fire-tv), [Roku](https://www.pixalate.com/connected-tv-ctv-malformed-and-fraudulent-bundle-ids-risk-report-for-roku), [Apple TV](https://www.pixalate.com/connected-tv-ctv-malformed-and-fraudulent-bundle-ids-risk-report-for-apple-tv), and [Samsung Smart TV](https://www.pixalate.com/connected-tv-ctv-malformed-and-fraudulent-bundle-ids-risk-report-for-samsung-smart-tv) CTV apps. The series of reports provide a detailed analysis of the global status of non-standard and malformed Bundle IDs in the open programmatic advertising supply chain as of Q3 2025. A "malformed" Bundle ID refers to an app identifier used in the ad bid that is either uncorrelated or unmapped to any known app, according to Pixalate’s Bundle ID mapping technology. These "malformed" Bundle IDs disrupt ad targeting and campaign measurement while paving the way for ad fraud. ## **Key Findings:** ## **Roku** - 18% of measured Bundle IDs were malformed, unidentified, and/or fraudulent (786 out of 4,252) - *59% of Bundle IDs across Roku traffic used actual App Store IDs, which is the recommended method for app identification according to the [IAB Tech Lab](https://iabtechlab.com/guidelines-ctv-ott-device-and-app-identification/)* ## **Amazon Fire TV** - 31% of measured Bundle IDs were malformed, unidentified, and/or fraudulent (1,010 out of 3,252) - *58% of Bundle IDs across Amazon Fire TV traffic used actual App Store IDs, which is the recommended method for app identification according to the [IAB Tech Lab](https://iabtechlab.com/guidelines-ctv-ott-device-and-app-identification/)* ## **Apple TV** - 61% of measured Bundle IDs were malformed, unidentified, and/or fraudulent (1,107 out of 1,817) - *31% of Bundle IDs across Apple TV traffic used actual App Store IDs, which is the recommended method for app identification according to the [IAB Tech Lab](https://iabtechlab.com/guidelines-ctv-ott-device-and-app-identification/)* ## **Samsung Smart TV** - 60% of measured Bundle IDs were malformed, unidentified, and/or fraudulent (1,110 out of 1,817) - *31% of Bundle IDs across Samsung Smart TV traffic used actual App Store IDs, which is the recommended method for app identification according to the [IAB Tech Lab](https://iabtechlab.com/guidelines-ctv-ott-device-and-app-identification/)* ## **LG Smart TV** - 86% of measured Bundle IDs were malformed, unidentified, and/or fraudulent (1,585 out of 1,856) - *9% of Bundle IDs across LG Smart TV traffic used actual App Store IDs, which is the recommended method for app identification according to the [IAB Tech Lab](https://iabtechlab.com/guidelines-ctv-ott-device-and-app-identification/)* ## **Top Malformed, Unidentified &/or Fraudulent Bundle IDs (Q3 2025) ***(by impression volume), as determined by Pixalate* ## **Roku Bundle IDs** | **Rank (By Impression SOV)** | **Malformed/Unidentified Bundle ID** | | --- | --- | | **1** | eyeq | | **2** | paramountstreaming | | **3** | onefox | | **4** | peacock_ax | | **5** | scripps | | **6** | wbd_fast | | **7** | 4932 | | **8** | news | | **9** | 711074 | | **10** | app.ott.ctv |   ## **LG Smart TV Bundle IDs** | **Rank (By Impression SOV)** | **Malformed/Unidentified Bundle ID** | | --- | --- | | **1** | eyeq | | **2** | paramountstreaming | | **3** | vizio.watchfree | | **4** | com.foxsports.chromecast | | **5** | onefox | | **6** | peacock_ax | | **7** | 4932 | | **8** | com.yupptv.operatv | | **9** | com.espn.plus | | **10** | com.synapsetv.ukfreeview.greatromance |   ## **Samsung Smart TV Bundle IDs** | **Rank (By Impression SOV)** | **Malformed/Unidentified Bundle ID** | | --- | --- | | **1** | eyeq | | **2** | paramountstreaming | | **3** | lg_streaming | | **4** | onefox | | **5** | peacock_ax | | **6** | b0066tuxu6 | | **7** | vizio.watchfree | | **8** | scripps | | **9** | news | | **10** | com.mobilityware.crownsolitaire |   ## **Apple TV Bundle IDs** | **Rank (By Impression SOV)** | **Malformed/Unidentified Bundle ID** | | --- | --- | | **1** | peacock_ax | | **2** | eyeq | | **3** | paramountstreaming | | **4** | scripps | | **5** | lg_streaming | | **6** | onefox | | **7** | vizio.watchfree | | **8** | 711074 | | **9** | news | | **10** | 20006184 |   ## **Amazon TV Bundle IDs** | **Rank (By Impression SOV)** | **Malformed/Unidentified Bundle ID** | | --- | --- | | **1** | eyeq | | **2** | scripps | | **3** | paramountstreaming | | **4** | onefox | | **5** | peacock_ax | | **6** | g3201512006963 | | **7** | app2.tv | | **8** | 4932 | | **9** | com.twcabletv | | **10** | com.mobdub.channel.kswo |   For this report, Pixalate’s data science team analyzed over 1.8+ billion open programmatic CTV impressions in September 2025. Download the complete reports: [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/8f05b41a-3eeb-413e-9cdf-788265b4c19d.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8f05b41a-3eeb-413e-9cdf-788265b4c19d)     [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/d35c8a56-1bbf-4bc4-ad0b-caf5f2abbdda.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/d35c8a56-1bbf-4bc4-ad0b-caf5f2abbdda)     [![LG Smart TV](https://no-cache.hubspot.com/cta/default/2364596/29ef68a4-42d9-49d4-93d0-92aa95f7594a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/29ef68a4-42d9-49d4-93d0-92aa95f7594a) [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/27cc2efe-15e4-4e34-bb9f-062f1975d73a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/27cc2efe-15e4-4e34-bb9f-062f1975d73a)     [![Roku](https://no-cache.hubspot.com/cta/default/2364596/3d8aaf89-2da7-458a-867d-6408e8228d5a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3d8aaf89-2da7-458a-867d-6408e8228d5a) **About Pixalate** Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. [www.pixalate.com](https://www.pixalate.com/) ***Disclaimer*** *The content of this press release, and the Malformed Bundle IDs Reports (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV in the time period studied. Per the [MRC](https://mediaratingcouncil.org/sites/default/files/Standards/081815%20Viewable%20Ad%20Impression%20Guideline_v2.0_Final.pdf), “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the [MRC](https://mediaratingcouncil.org/sites/default/files/Standards/IVT%20Addendum%20Update%20062520.pdf), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases Global Top 25 Most Popular Connected TV (CTV) Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q3 2025: ‘Plex’ No. 1 on Apple TV, Tubi Leads on Roku](https://www.pixalate.com/blog/pixalate-releases-global-top-25-most-popular-connected-tv-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q3-2025) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Top 100 Connected TV (CTV) Apple TV Bundle ID Rankings For Global Open Programmatic Ad Spend in September 2025; ‘Plex’ Bundle ID is No. 1 →](https://www.pixalate.com/blog/top-100-connected-tv-ctv-bundle-ids-in-september-2025-apple-tv) ## You May Also Like These Stories on Ad Fraud [![](https://www.pixalate.com/hubfs/vMVPD%20Apps%20Traffic%20Analysis%20Report%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) Jun 10, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); 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