--- title: Pixalate's Q1 2024 Most Common CTV Invalid Traffic Types - Samsung Smart TV description: Pixalate's Q1 2024 Most Common Invalid Traffic Types Report shines light upon the most common types of invalid traffic across apps on the Samsung Smart TV app store image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Samsung%20TV%20Q1%20Top%20Connected%20TV%20Ad%20Fraud%20Types.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/social-suggested-images/f.hubspotusercontent40.nethubfs2364596Blog_MediaBlog%20photospixalate-blog-bg.png) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [IVT](https://www.pixalate.com/blog/topic/ivt) | 2 min read # Pixalate Releases Top 8 Samsung Connected TV (CTV) Ad Fraud Types in Q1 2024: ‘Bundle ID’ Spoofing is No. 1, Accounts for 43% of Invalid Traffic (IVT) Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Apr 25, 2024 8:15:00 AM *Pixalate’s research into open programmatic advertising finds Bundle ID (App) Spoofing is the most common form of ad fraud impacting 213 distinct apps in the Samsung Smart TV CTV app store; “Proxy” ranks second (30%) impacting 162 distinct apps in Q1 2024* **LONDON, 25 April 2024 -- **[Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the [Top 8 Samsung Smart TV Connected TV (CTV) Ad Fraud Types in Q1 2024](https://www.pixalate.com/most-common-invalid-traffic-types-samsung-smart-tv). Pixalate also released [Amazon Fire TV](https://www.pixalate.com/most-common-invalid-traffic-types-amazon-fire-tv), [Apple TV](https://www.pixalate.com/most-common-invalid-traffic-types-apple-tv), and Roku versions of the report. The report covers invalid traffic (IVT) and ad fraud across CTV app stores, including the number of distinct apps impacted. To compile the research in this series, Pixalate’s data science team analyzed over 6 billion open programmatic advertising impressions across 6k+ mapped CTV apps in Q1 2024. IVT types are rated most common according to the share of invalid traffic within each CTV app store. ## **Top Ad Fraud Types on Samsung Smart TV Apps in Q1 2024** - **Bundle ID (App) Spoofing (43%) i**s the most common of the **8 IVT** types identified - Impacts **213** distinct apps on Samsung Smart TV App Store - **Invalid SSAI (Proxy) (30%) **is the second most common IVT type - Impacts **162** distinct apps on Samsung Smart TV App Store Download the full report for more. [![Download Now](https://no-cache.hubspot.com/cta/default/2364596/6cc81e5e-28c5-4274-9cf4-97f206e3ac79.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6cc81e5e-28c5-4274-9cf4-97f206e3ac79) For the purposes of this report, “Bundle ID (App) Spoofing'' indicates impressions in which the app identifier reported to the exchange does not match the characteristics of the app detected by Pixalate. “Proxy” is defined as  impressions from an intermediary proxy device that exists to manipulate traffic counts, pass non­-human or invalid traffic, or fails to comply with the protocol. For more information on IVT types, visit [Pixalate’s IVT knowledge base](https://www.pixalate.com/knowledgebase/reported-invalid-traffic-ivt-types). ## **Top CTV Ad Fraud Types by Platform**** ** - [Samsung Smart TV](https://www.pixalate.com/most-common-invalid-traffic-types-samsung-smart-tv) - [Amazon Fire TV](https://www.pixalate.com/most-common-invalid-traffic-types-amazon-fire-tv) - [Apple TV](https://www.pixalate.com/most-common-invalid-traffic-types-apple-tv) - [Roku](https://www.pixalate.com/most-common-invalid-traffic-types-roku) Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT) across desktop and mobile web, mobile in-app, and Connected TV (CTV). All of Pixalate’s MRC accredited measurement areas can be found [here](https://www.pixalate.com/knowledgebase/mrc-accredited-measurement-areas). For more information on IVT types, visit [Pixalate’s IVT knowledge base](https://www.pixalate.com/knowledgebase/reported-invalid-traffic-ivt-types). **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  [pixalate.com](https://www.pixalate.com/) **Disclaimer** The content of this press release, and the CTV’s Most Common IVT Types Report, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied. Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.” ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Mobile App Manual Review under COPPA Rule: ‘‘Pictoword’'](https://www.pixalate.com/blog/app-review-series-pictoword) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s Q1 2024 Top Grossing Samsung Smart TV Connected TV (CTV) Apps Based on Global Open Programmatic Ad Spend: Hulu, Vix, Samsung TV Plus Among Top Grossing Apps →](https://www.pixalate.com/blog/q1-2024-global-top-grossing-connected-tv-apps-benchmark-report-samsung-smart-tv) ## You May Also Like These Stories on Ad Fraud [![](https://www.pixalate.com/hubfs/vMVPD%20Apps%20Traffic%20Analysis%20Report%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) Jun 10, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); ‘High Risk IP’ Most Common on Apple App Store (48%)](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) Jun 9, 2026 9:00:00 AM | 2 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20CTV%20AD%20FRAUD%20TYPES%20BLOG%20COVER.jpg) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-programmatic-ad-fraud-types-in-ctv-apps) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Programmatic Ad Fraud Types in CTV Apps: ‘Proxy’ Most Common on Samsung Smart TV & LG Smart TV, ‘App Spoofing’ Most Common on Amazon Fire TV & Apple TV](https://www.pixalate.com/blog/pixalates-may-2026-most-common-programmatic-ad-fraud-types-in-ctv-apps) Jun 9, 2026 9:00:00 AM | 3 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/q1-2024-most-common-ctv-invalid-traffic-types-samsung-smart-tv#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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