--- title: Pixalate's Q1 2024 CTV SSP Global Market Share Report - Samsung Smart TV description: Pixalate's Q1 2024 Supply-Side Platform (SSP) Global Market Share Report ranks SSPs by their market share of open programmatic ads sold on Samsung Smart TV apps image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Q1%202024%20CTV%20SSP%20Global%20Market%20Share%20Report%20-%20Samsung.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/social-suggested-images/f.hubspotusercontent40.nethubfs2364596Blog_MediaBlog%20photospixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [Rankings](https://www.pixalate.com/blog/topic/rankings) | 2 min read # Pixalate Releases Q1 2024 CTV Supply-Side Platform (SSP) Global Market Share Rankings for Samsung Smart TV: Magnite Ranks First in North America (26% Market Share) and EMEA (37%), Third in LATAM (14%) Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Apr 23, 2024 2:30:00 PM *Vidoomy earns top SSP ranking in LATAM region on Samsung Smart TV apps (23%); Magnite ranks No. 1 in both North America (26%) and EMEA (37%)* **LONDON, 23 April 2024 -- **[Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the [Q1 2024 CTV Supply-Side Platform (SSP) Market Share Report for Samsung Smart TV](https://www.pixalate.com/ctv-ssp-global-market-share-report-samsung). Pixalate also released [Apple TV](https://www.pixalate.com/ctv-ssp-global-market-share-report-tvos), [Roku](https://www.pixalate.com/ctv-ssp-global-market-share-report-roku), and [Amazon Fire TV](https://www.pixalate.com/ctv-ssp-global-market-share-report-fire-tv) versions of the report. The report ranks SSPs by their market share of open programmatic ads sold on Samsung Smart TV apps throughout North America, EMEA, and LATAM during March 2024. To compile all of its Q1 2024 CTV SSP Market Share Reports, Pixalate’s data science team analyzed over one billion open programmatic advertising impressions in March 2024. ## **Top SSPs for Samsung Smart TV apps in North America Based on Open Programmatic Market Share (Q1 2024)** 1. Magnite 26% 2. Xandr Monetize 14% 3. FreeWheel 12% 4. PubMatic 9% 5. Nexxen 7% ## **Top SSPs for Samsung Smart TV apps in EMEA Based on Open Programmatic Market Share (Q1 2024)** 1. Magnite 37% 2. FreeWheel 23% 3. PubMatic 18% 4. Index Exchange 15% 5. Xandr Monetize 5% ## **Top SSPs for Samsung Smart TV apps in LATAM Based on Open Programmatic Market Share (Q1 2024)** 1. Vidoomy 23% 2. Xandr Monetize 16% 3. Magnite 14% 4. OpenX 12% 5. BeachFront 10% Download the full reports to see the top SSPs on CTV platforms in Q1 2024: [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/ef6c5da6-f4a2-4e03-bc3b-c44616763507.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/ef6c5da6-f4a2-4e03-bc3b-c44616763507)    [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/8fe88c27-9b22-45b0-8c59-621e5e7f7352.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8fe88c27-9b22-45b0-8c59-621e5e7f7352) [![Roku](https://no-cache.hubspot.com/cta/default/2364596/befbf62c-0e89-4133-b678-298802231482.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/befbf62c-0e89-4133-b678-298802231482)    [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/74b884d9-94d8-4ea9-948e-0e7a13d168b7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/74b884d9-94d8-4ea9-948e-0e7a13d168b7) **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  [pixalate.com](https://www.pixalate.com/) **Disclaimer** The content of this press release, and the CTV Supply-Side Platform (SSP) Market Share Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases Q1 2024 Mobile SSP Global Market Share Rankings for Google Play Store Apps: Magnite No. 1 in North America, Google AdExchange Leads in APAC, LATAM North America’s Rankings at 12%](https://www.pixalate.com/blog/pixalates-q1-2024-mobile-supply-side-platform-ssp-market-share-report-google-play-store) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Advertising on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in March 2024 →](https://www.pixalate.com/blog/march-2024-top-100-ctv-bundle-ids) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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