--- title: Q1 2024 CTV Device Global Market Share Report description: Pixalate's Q1 2024 CTV Device Global Market Share Report provides a market analysis of the top CTV devices based on open programmatic ad traffic across the world. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Global%20Q1%202024%20CTV%20Device%20Global%20Market%20Share%20Report.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [IVT](https://www.pixalate.com/blog/topic/ivt) | 1 min read # Pixalate Releases Q1 2024 Global Connected TV (CTV) Device Market Share Report: Roku Leads with 48% Market Share, Samsung No. 2 (11%) Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) May 2, 2024 3:00:00 PM *Apple TV ranks fourth in global market share with 8% SOV, increasing +54% YoY from 5% SOV in Q1 2023; Amazon Fire TV ranks No. 3 (10% market share)* **LONDON, 2 May 2024 -- **[Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the [Q1 2024 Global CTV Device Market Share Report](https://www.pixalate.com/ctv-device-global-market-share-report-global). The report provides a market analysis of the top CTV devices based on open programmatic ad traffic across the world. Pixalate also released [North America](https://www.pixalate.com/ctv-device-market-share-report-north-america), [Europe, the Middle East and Africa (EMEA)](https://www.pixalate.com/ctv-device-market-share-report-emea), and [Latin America (LATAM)](https://www.pixalate.com/ctv-device-market-share-report-latam) versions of the report. Pixalate’s data science team analyzed over 94k CTV apps (including delisted apps) and nearly 6 billion in-app open programmatic advertising impressions in Q1 2024 to compile the research in this series. Market share of voice (SOV) is determined by the percentage of open programmatic ads sold that are associated with specific device types within each region, as measured by Pixalate. ## **KEY FINDINGS:** - **Roku leads** the Global CTV device market with** 48% SOV**  - **Samsung Smart TV** ranks **second** with 11% SOV, **dropping -46% YoY **from Q1 2023 to Q1 2024 - **Amazon Fire TV** ranks **third** with 10% SOV - **Apple TV** ranks **fourth** with 8% SOV, **increasing** +**54% YoY** from Q1 2023 to Q1 2024  ## **Download Q1 2024 CTV Device Share by Region Reports**   **[![North America](https://no-cache.hubspot.com/cta/default/2364596/1d23a6c6-95cd-43ef-a7ee-dc796873c3a9.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1d23a6c6-95cd-43ef-a7ee-dc796873c3a9)     [![Global](https://no-cache.hubspot.com/cta/default/2364596/7fea2372-db73-47de-98a3-ec3780f6fa38.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7fea2372-db73-47de-98a3-ec3780f6fa38)** **[![LATAM](https://no-cache.hubspot.com/cta/default/2364596/7aa3b829-be0c-4c3e-906b-154cb0dcfcf5.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7aa3b829-be0c-4c3e-906b-154cb0dcfcf5)     [![EMEA](https://no-cache.hubspot.com/cta/default/2364596/eb451fa0-7c9f-4e92-8c2c-7e555f939adb.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/eb451fa0-7c9f-4e92-8c2c-7e555f939adb)** **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  [pixalate.com](https://www.pixalate.com/) **Disclaimer** The content of this press release, and the CTV Device Market Share Global Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Webinar: Quantifying Made For Advertising MFA Risk in 2024: Rise and Fault of MFA Publishers](https://www.pixalate.com/blog/webinar-quantifying-made-for-advertising-mfa-risk-in-2024) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: April 29th - May 3rd, 2024 →](https://www.pixalate.com/blog/may-3-2024-weekly-recap) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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