AT&T (T) reached the top spot among publicly traded companies owning the best quality apps for advertisers in the CTV Publisher Trust Indexes in North America, based on the Roku and Amazon Fire TV rankings analysis in November 2021. Since October, AT&T increased the number of apps classified in the CTV Publisher Trust Index from 8 to 9. There are apps such as CNNgo, Watch TBS, and Watch TNT in the company's portfolio.
Closely behind AT&T in the November ranking, ViacomCBS (VIAC) had eight apps. The leader of the October ranking had two fewer apps in October, which allowed the company to secure the second position. ViacomCBS owns many well-known apps, such as VH1, MTV, Paramount +.
Interestingly, ViacomCBS and AT&T are the only publicly traded companies co-owning an app ranked in the CTV Publisher Trust Indexes. The CW Network is the CTV apps developer owned 50/50 by both companies, and Pixalate includes its apps in both companies' counts.
Gray Television (GTN) and The Walt Disney Company (DIS) were ex aequo at the third place of the podium with 6. Since October, Gray Television increased the number of apps ranked in the CTV Publisher Trust Indexes by three, while Disney maintained six apps in both rankings.
What's worth noting, the number of apps ranked in the CTV Publisher Trust Indexes and owned by publicly traded companies significantly differs between North America and Global Indexes. In October, there were 130 apps in Global CTV Indexes owned by publicly traded companies, while for North America, it was just 50 (35 in Amazon Fire TV, 15 in Roku rankings). Pixalate will continue to monitor this trend in the future.
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”