--- title: "Pixalate Week in Review: September 17 - 21, 2018" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 17-21 September 2018. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/connected-tv.jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/connected-tv.jpg) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: September 17 - 21, 2018 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Sep 21, 2018 2:38:18 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Mobile Advertising Trends: Top Android Apps** ![Display-Android-mobile-top-apps-USA-(July-2018-data)-](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Display-Android-mobile-top-apps-USA-(July-2018-data)-.jpg?width=600&name=Display-Android-mobile-top-apps-USA-(July-2018-data)-.jpg) Pixalate reveals the top trending apps on Android [phones](https://www.pixalate.com/mobile-advertising-trends-top-android-phone-apps-july-2018) and [tablets](https://www.pixalate.com/mobile-advertising-trends-top-android-tablet-apps-july-2018) for display and video advertisers in the U.S. from July 2018. Pixalate’s monthly updates on the top trending mobile apps in advertising help marketers understand the latest mobile in-app advertising trends. ### **2. Connected TV is ad tech's 'new darling' ** ![connected-tv](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/connected-tv.jpg?width=600&name=connected-tv.jpg) According to [Digiday](https://digiday.com/media/dmexco-briefing-connected-tv-ad-techs-new-darling/), Connected TV advertising was one of the hottest topics among ad tech executives at Dmexco 2018. "Broadcasters want to move fast on OTT to remain competitive with the big platforms like YouTube, Facebook and increasingly Netflix," wrote Digiday. "But unless the video inventory supply sources remains premium, the market could be diluted by cheap inventory, which happened with display ads." ### **3. US ad spending rising faster than expected** ![rising-price-money-trendline](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/rising-price-money-trendline.png?width=600&name=rising-price-money-trendline.png) "U.S. ad spending is expanding at a higher rate than anticipated -- jumping 5.8% in the second quarter after rising 6.5% in the first quarter -- and is now on pace to reach a new all-time high for full-year 2018, according to a revised forecast released this morning by IPG Mediabrands’ Magna unit," reported [MediaPost](https://www.mediapost.com/publications/article/325374/us-ad-market-expands-61-in-first-half-2018-po.html). Per the projections, the U.S. ad market is expected to top $200 billion for the first time this year. ### **4. Amazon becomes the No. 3 digital ad platform in the US** ![amazon](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/amazon.png?width=600&name=amazon.png) According to new estimates from [eMarketer](https://content-na1.emarketer.com/amazon-is-now-the-no-3-digital-ad-platform-in-the-us), Amazon's U.S. digital ad revenues will more than double this year. The growth will position Amazon as the No. 3 digital ad platform in the U.S., behind only Facebook and Google. "U.S. advertisers will spend $4.61 billion on Amazon’s platform this year, accounting for 4.1% of all digital ad spending in the country," wrote eMarketer. ### **5. Trio behind Mirai Botnet to work with FBI** ### **![malware-ivt-ad-fraud](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/malware-ivt-ad-fraud.jpg?width=600&name=malware-ivt-ad-fraud.jpg)** The three people behind the [Mirai botnet](https://www.wired.com/story/mirai-botnet-minecraft-scam-brought-down-the-internet/), which brought down large swaths of the internet in 2016, faced a judge this week after pleading guilty to creating the malware. "The twist, though, is precisely how the government hopes the three will serve their time," reported [Wired](https://www.wired.com/story/mirai-botnet-creators-fbi-sentencing/). The trio will "work with the FBI on cyber crime and cybersecurity matters" as part of their community service, per Wired. *Sign up for our blog to stay updated with new stats, trends, and analysis of digital ad fraud.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Mobile Advertising Trends: Top Android Tablet Apps in July 2018](https://www.pixalate.com/blog/mobile-advertising-trends-top-android-tablet-apps-july-2018) [** ](https://www.pixalate.com/blog) Next Story [Ads.txt reduces ad fraud by 10%, but double-digit ad fraud rates persist →](https://www.pixalate.com/blog/does-ads-txt-reduce-ad-fraud) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-september-21-2018#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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