--- title: "Pixalate Week in Review: October 8 - 12, 2018" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 8-12 October 2018. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/investigation-discovery.jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/investigation-discovery.jpg) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: October 8 - 12, 2018 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Oct 12, 2018 1:04:30 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Pixalate launches Custom Discovery Dashboard** ![pixalate-media-ratings-analytics-dashboard-updates](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/pixalate-media-ratings-analytics-dashboard-updates.jpg?width=600&name=pixalate-media-ratings-analytics-dashboard-updates.jpg) Pixalate has [announced](https://www.pixalate.com/media-ratings-analytics-update-custom-discovery-dashboard) several updates to its Media Ratings and Analytics dashboards. These updates are a direct result of customer feedback. We this week launched the Custom Discovery Dashboard, a customizable dashboard for customers to quickly access and analyze the supply sources that matter most to their businesses. See the new updates below:   ### **2. The history of the ad impression** ![history-of-ad-impressions-digital-measurement](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/history-of-ad-impressions-digital-measurement.jpg?width=600&name=history-of-ad-impressions-digital-measurement.jpg) Over the past 20 years, industry standards for recording impressions have gone through a series of changes. Pixalate's [infographic](https://www.pixalate.com/history-of-digital-ad-impression-measurement-infographic) walks you through the history of impression measurement in the digital advertising landscape, starting with the first online banner ad, sold in 1994. ### **3. AdExchanger: Fraudsters masquerading as real DSPs** ![masking](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/masking.jpg?width=600&name=masking.jpg) "Bad actors are pretending to be legit, demand-side platforms to try and fool partners and blend in with real ad calls as a way to purvey malware and litter the web with forced redirects," reported [AdExchanger](https://adexchanger.com/online-advertising/fraudsters-are-masquerading-as-real-dsps/). "Once the bogus buyer passes muster, usually by promising access to primo demand, it’s up to the supply-side platform to act as the last defense, and that’s often difficult to do at scale." ### **4. eMarketer updates US programmatic spend estimates** ![rising-money-spend](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/rising-money-spend.jpg?width=600&name=rising-money-spend.jpg) "eMarketer estimates that more than four of every five digital display ad dollars in the US today transact via programmatic means," wrote [eMarketer](https://content-na1.emarketer.com/emarketer-releases-latest-us-programmatic-ad-spending-forecast), announcing its new U.S. programmatic ad spending forecast. "More than four fifths of mobile display and video ad dollars also already flow through programmatic channels." eMarketer "expects the vast majority of US digital display ad dollars (86.3%) will transact programmatically by 2020, up from 82.5% this year." ### **5. FBI's 'criminal investigation' of media buying turns to ANA for help** ### **![investigation-discovery](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/investigation-discovery.jpg?width=600&name=investigation-discovery.jpg)** "The Association of National Advertisers says the FBI has contacted its outside counsel to request cooperation of the trade association and its members in what it calls a 'criminal investigation into media buying practices,'" reported [Advertising Age](https://adage.com/article/agency-news/ana-fbi-requested-cooperation-members-media-buying-probe/315215/). *Sign up for our blog to stay updated with new stats, trends, and analysis of digital ad fraud.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate launches Custom Discovery Dashboard based on customer feedback](https://www.pixalate.com/blog/media-ratings-analytics-update-custom-discovery-dashboard) [** ](https://www.pixalate.com/blog) Next Story [Ad fraud remains a problem in mobile apps; video is the leading offender →](https://www.pixalate.com/blog/mobile-app-video-ad-fraud-programmatic) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-october-12-2018#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *