--- title: "Pixalate Week in Review: October 7 - 11, 2019" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 7-11 October 2019. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/phone-apps-mobile.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/phone-apps-mobile.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: October 7 - 11, 2019 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Oct 11, 2019 4:45:00 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Pixalate releases Q2 2019 Programmatic Seller Trust Indexes** [**![q2-2019-gsti-teaser](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/q2-2019-gsti-teaser.png?width=600&name=q2-2019-gsti-teaser.png)**](http://sellertrustindex.com) Pixalate has released the Q2 2019 rankings for the Global Seller Trust ([GSTI](https://www.pixalate.com/sellertrustindex/global/#!global)), Mobile Seller Trust ([MSTI](https://www.pixalate.com/sellertrustindex/mobile/#!global)), and Video Seller Trust ([VSTI](https://www.pixalate.com/sellertrustindex/video/#!global)) programmatic Seller Trust Indexes. - **GSTI takeaways: **In the U.S., the top three [rankings](https://info.pixalate.com/e2t/c/*W83BFX0837GZ1W711TGg4fFrXp0/*W48zJ_c3NN5Z-W46GHxM6-8ZJL0/5/f18dQhb0Sq5v8XJ9c2N7s4_X2HyjJqW8rBNcs7grXr0W3hHhbQ5zh-NRVnQ9Qq8--HBkN8Zv5vwHpLftW31J0t54dQ1q3W4cPqfp2L3_h_W2Mn9SW30759XW4dNPGW4dPNxVN2MTPSyKng6qW1Wg4bj4Q68C_W4fxzG22qL4bdW6BsSvg5dm3HtW47YlYy4bfcHbW47Xx4z3C811XW4-TPrs2KQ2YYW6lD20d49WVtrW3VVg3w8c60m3W3X0g0y6bp1cMVbq5fx4TKc2lVQFSpH41mm-NW2nXhjk2-HqtwW4Trp9415qXzNW8ybHMT95tkXhVY7pGW8RTphrW5wspjD3gL6YpN8xSYr4Rc-R_W3yz6Ky62jJSdW4Vx1SB4X6r78W4qPrxP7mKnmBN2glB_7Yvn5rW9j5k051bBvW3W3_5Xh35q9Z1BW185rP122TNxnV9Mb7L4539NlV4Xv_F3wMFjdW4J35S42N6LM_W5mX9bJ4H1lFDW3JrTkr3Bbn17W3YNVTJ5xDkk4N8k9g6qmRw0WDdXyXbjtvff7-PWGg03) belong to RhythmOne, Verizon Media, Google DoubleClick Ad Exchange - **MSTI takeaways: **Verizon Media, Google DoubleClick Ad Exchange, and Rubicon Project make up the top three [spots](https://info.pixalate.com/e2t/c/*W83BFX0837GZ1W711TGg4fFrXp0/*W1xPs8d8wCsvgW3-qVld3pvxKf0/5/f18dQhb0Sq5v8XJ9c2N7s4_X2HyjJqW8rBNcs7grXr0W3hHhbQ5zh-NRVnQ9Qq8--HBkN8Zv5vwHpLftW31J0t54dQ1q3W4cPqfp2L3_h_W2Mn9SW307587W8WC1xL31J8ppN2MTPSyKng6qW1Wg4bj4Q68C_W4fxzG22qL4bdW6BsSvg5dm3HtW47YlYy4bfcHbW47Xx4z3C811XW4-TPrs2KQ2YYW6lD20d49WVtrW3VVg3w8c60m3W3X0g0y6bp1cMVbq5fx4TKc2lVQFSpH41mm-NW2nXhjk2-HqtwW4Trp9415qXzNW8ybHMT95tkXhVY7pGW8RTphrW5wspjD3gL6YpN8xSYr4Rc-R_W3yz6Ky62jJSdW4Vx1SB4X6r78W4qPrxP7mKnmBN2glB_7Yvn5rW9j5k051bBvW3W3_5XgZ5q9Z23W8TDrcS6hz0s8W2bzNQY5-sjwYW2Kl6Cq4h8Tn_W3cWyjx1ny5pjW6t-P8V8B5X1wW66GMGC8FT_hKW9bg_Jt8KVfflW2blVRB1GwjdKMtJCL43_BTQf8hBXFW11) - **VSTI takeaways: **For our international [rankings](https://info.pixalate.com/e2t/c/*W83BFX0837GZ1W711TGg4fFrXp0/*W8zs6v34Z1gSlW9h_1-Q6vMXGm0/5/f18dQhb0SbTZ8YHs76N7s4_X2HyjJqW8rBNcs7grXr0W3hHh8r5Cgxh0VnQ9Qq8--HBkN8Zv5vwHpLftW31J0t54dQ1q3W4cPqfp2L3_h_W2Mn9SW30759NW1Sh_SN8_dDryW4bJ02h4b_rKwW7MbC4w73V14tVsb73x4JYXkgW69GgNr47YlYyW4bfcHb47Xx4zW3C8dd25-FxblW3VKVtL6nGl8CW2PS9sY2HT8mrW6m46rf2x-ccwW7d094f6G7FblW4DFfS36Q8RPlVdJ6V48nljHNW8nt0tc3gD_4vW63Ndsk3Bbh8SN42ZNwZDLTG7W5d29cn4VBq6lW4V5YZR5Xt9r8W3rFJ1-5sLQ-FW25L-zl872Vq5VFBcrc5PHJsYW87B9Yt2-j3mcW5VTD7W4WnB9dW4KP5BH1VtdWZW1VNvS54dNPGWN4ddsFWVR6H2W4q1Bkg4S0_jyN5PDqMjP93KsW19rc8k7pYb8kW938Fsr85lvK6VpyY-M4gR3jNW8DwKTL6hRYH1N7KH8MpcYJKQW7dJ18n5Kx1VYf3hBBPj04), the top five spots belong to RhythmOne, TripleLift, and PulsePoint [![See the Indexes](https://no-cache.hubspot.com/cta/default/2364596/17456d26-0e98-42f0-ba2e-e48e85688ebc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/17456d26-0e98-42f0-ba2e-e48e85688ebc) ### **2. Criteo partners with Pixalate to provide additional protection for advertisers** ### ![pixalate-criteo-partnership-image](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/pixalate-criteo-partnership-image.png?width=600&name=pixalate-criteo-partnership-image.png) Pixalate this week announced a [partnership with Criteo](https://www.pixalate.com/criteo-partnership-protect-advertising-investments), the advertising platform for the open Internet. "Through this partnership, Pixalate will supplement Criteo’s existing IVT detection engine, helping to ensure its advertisers that the media bought on their behalf is viewed by real human users with genuine intent," the release reads. “We are thrilled to announce our partnership with Criteo, a leading multi-national public company,” stated Jalal Nasir, CEO of Pixalate. “By implementing our end-to-end anti-fraud solution, from media planning to pre-bid fraud protection, Criteo is demonstrating its commitment to the fight against ad fraud.” ### **3. Interview: RhythmOne on cleaning the programmatic supply chain** Pixalate sat down with Karim Rayes, Chief Product Officer at RhythmOne — a cross-device supply-side platform (SSP) — to discuss ad fraud and steps that can be taken to achieve a clean programmatic supply chain. Read our [blog](https://www.pixalate.com/rhythmone-interview-clean-programmatic-supply-chain) for more info, or watch the video [here](https://www.youtube.com/watch?v=2IeP_omXq1k). ### **4. DSPs are starting to require app-ads.txt files** ![phone-apps-mobile](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/phone-apps-mobile.png?width=600&name=phone-apps-mobile.png) "After a slowish start, App.ads.txt adoption is surging, but there’s still an enormous longtail of apps that shrug their collective shoulders at the industry spec designed to cut down on app ad fraud," reported [AdExchanger](https://adexchanger.com/mobile/heads-up-app-publishers-dsps-are-starting-to-require-app-ads-txt-files/). "Fraud detection company Pixalate, which tracks Ads.txt and App-ads.txt compliance, found that use of App-ads.txt increased 177% between Q1 and Q2 and then hockeysticked 1,222% percent between the second quarter and now." ### **5. Connected TV ad spend is growing, but challenges remain** ![person-watching-television-tv](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/person-watching-television-tv.png?width=600&name=person-watching-television-tv.png) "Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud," reported [eMarketer](https://content-na1.emarketer.com/connected-tv-ad-spend-is-growing-but-there-are-still-plenty-of-challenges). "[One] issue with connected TV and OTT advertising is that it can [be prone to ad fraud](https://martechtoday.com/tappx-teams-with-pixalate-for-industry-first-ott-fraud-solution-230958)," eMarketer noted. "While connected TV and OTT inventory demand is very strong, the supply of impressions is limited. This has created an opportunity for fraudsters to trick advertisers into buying inventory that does not really exist. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Interview: RhythmOne on cleaning the programmatic supply chain](https://www.pixalate.com/blog/rhythmone-interview-clean-programmatic-supply-chain) [** ](https://www.pixalate.com/blog) Next Story [Panel Recap: Shining a Light on the Mobile Programmatic Supply Chain →](https://www.pixalate.com/blog/dmexco-panel-mobile-app-programmatic-supply) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-october-11-2019#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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