--- title: "Pixalate Week in Review: November 18 - 22, 2019" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 18-22 November 2019. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/politics-political-advertising.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/politics-political-advertising.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: November 18 - 22, 2019 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 22, 2019 4:40:00 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Over half of the top 1,000 apps have app-ads.txt** ![app-ads-txt-adoption-top-1k-programmatic](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/app-ads-txt-adoption-top-1k-programmatic.png?width=600&name=app-ads-txt-adoption-top-1k-programmatic.png) In Pixalate's [Q3 2019 App-ads.txt & Ads.txt Report](https://info.pixalate.com/app-ads-txt-trends-report-q3-2019), we reveal the growth rate of app-ads.txt among the most popular apps in advertising. Of the top 1,000 most popular apps based on Q3 2019 programmatic ad volume: - 58.3% of **iOS** apps have app-ads.txt files - 53.8% of **Android** apps have app-ads.txt [![Download Report](https://no-cache.hubspot.com/cta/default/2364596/dab8a1d0-8d22-47c3-bcd6-6d234b93379e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/dab8a1d0-8d22-47c3-bcd6-6d234b93379e) ### **2. eMarketer's 2019 digital video ad trends report** ![ott-video-measurement-television-ctv](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/ott-video-measurement-television-ctv.png?width=600&name=ott-video-measurement-television-ctv.png) eMarketer has compiled key article on digital video advertising from 2019 to catch you up to speed on the latest trends in the space. "Ad spending in digital video is [growing], and we anticipate it to grow 20.8% to more than $36 billion this year in the US," wrote [eMarketer](https://content-na1.emarketer.com/digital-video-advertising-trends-2019). "It’s happening in OTT and connected TV, as well as across mobile devices, programmatic exchanges and social media platforms." ### **3. Google to restrict political ads** ![politics-political-advertising](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/politics-political-advertising.png?width=600&name=politics-political-advertising.png) "Google has announced a clamp down on the categories it will allow political ads to be targeted against, with only age, gender, and postal code to be used," reported [ZDNet.](https://www.zdnet.com/article/google-restricts-political-ads-to-age-gender-postal-code/) "The changes are set to be introduced within a week in the United Kingdom due to its upcoming general election, followed by the European Union before the end of the year, and rest of the planet from January 6." ### **4. WFA study: 36% of marketers plan more programmatic in-housing** **![rising-arrows-up](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/rising-arrows-up.jpg?width=600&name=rising-arrows-up.jpg)** "[A] new study of some of the world's biggest marketers by the World Federation of Advertisers (WFA) indicates that more than twice as many aspire to bring their programmatic media buys in-house than plan to outsource it," reported [MediaPost](https://www.mediapost.com/publications/article/343665/wfa-more-than-twice-as-many-marketers-plan-to-in-.html). "[Surveyed global marketers were] asked what their aspirations were for handling programmatic media buys in the future, [and] 50% said they see no change, while 36% plan more in-housing and 14% plan more outsourcing," wrote MediaPost. ### **5. Citing privacy concerns, Google to restrict contextual data** ![privacy-data-people](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/privacy-data-people.png?width=600&name=privacy-data-people.png) "Beginning in February, Google will no longer include contextual content categories – content identifiers such as 'sports,' 'news' or 'weather' – in bid requests to ad buyers," reported [AdExchanger](https://www.adexchanger.com/online-advertising/industry-shrugs-as-googles-announces-plans-to-restrict-contextual-data/). "Google cited privacy concerns as the reason for the change, since contextual categories exposed in a bid request can be appended to individual profiles, even if the data on its own doesn’t represent a user-level privacy threat." ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Over half of the top 1,000 apps have app-ads.txt](https://www.pixalate.com/blog/top-programmatic-app-ads-txt-adoption) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: December 2 - 6, 2019 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-december-6-2019) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-november-22-2019#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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