--- title: "Pixalate Week in Review: November 20 - 24, 2017" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 20-24 November 2017. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/tv-imps.jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/tv-imps.jpg) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: November 20 - 24, 2017 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Nov 22, 2017 10:00:00 AM This week's review of ad fraud and quality in the digital advertising space. ### **1. US takes 85% of programmatic TV ad market share** ![tv-imps.jpg](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/tv-imps.jpg?width=640&name=tv-imps.jpg) New data from [Pixalate](https://blog.pixalate.com/programmatic-tv-connected-ott-united-states-growth-market-share) shows that the United States accounts for over 85% of worldwide programmatic TV advertising impressions. "Pixalate measured worldwide Connected TV/OTT programmatic ad impressions throughout 2017 for this study," the blog post reads. "The United States easily leads the way, with 85.7% of all Q3 2017 programmatic TV ad impressions being served in that region." ### **2. Mobile supports the highest IPv6 rate, at over 60%** **![ipv6.jpg](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/ipv6.jpg?width=640&name=ipv6.jpg)** [Pixalate examined](https://blog.pixalate.com/ipv6-adoption-rates-isp-advertising) IPv6 data and shared which ISPs support the most IPv6-enabled traffic, and which devices and channels support the most IPv6-enabled advertising impressions. "Nearly two-thirds (61.6%) of programmatically-served mobile app ad impressions are delivered to an IPv6-enabled device, according to Pixalate’s data," the blog post reads. "That’s the highest rate among all major devices." ### **3. WSJ: New 'domain spoofing' activity uncovered** **![true-false.jpg](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/true-false.jpg?width=640&name=true-false.jpg)** The [Wall Street Journal](https://www.wsj.com/articles/fake-ad-operation-used-to-steal-from-publishers-is-uncovered-1511290981) has reported on domain spoofing activity uncovered by Adform. The article reads: "[T]he fraudsters behind the ... scheme created more than 34,000 different domain names and more than a million different URLs, many designed to attempt to fool advertisers into thinking they were buying ad inventory from big-name publishers such as the Economist, the Financial Times, The Wall Street Journal and CNN. It is a tactic known in the industry as 'domain spoofing.'" ### **4. The Financial Times' fight against domain spoofing is paying off** **![progress-rising.jpg](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/progress-rising.jpg?width=640&name=progress-rising.jpg)** Several months ago, Digiday [reported](https://digiday.com/media/ft-warns-advertisers-discovering-high-levels-of-domain-spoofing/) that the Financial Times (FT.com) had discovered high levels of domain spoofing against its site, with 25 exchanges misrepresenting access to its inventory, per the report. As a follow-up to that story, [Digiday now reports](https://digiday.com/media/financial-times-got-24-ad-exchanges-stop-spoofing-site/) that "24 of the 25 exchanges ha[ve] stopped spoofing the FT’s domain since the publisher called out the tech vendors that were selling the mislabeled inventory," citing Jessica Barrett, global head of programmatic at the Financial Times. ### **5. What mobile app publishers are doing to reduce ad fraud** ![mobile-app-apps-touch-screen.jpg](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/mobile-app-apps-touch-screen.jpg?width=640&name=mobile-app-apps-touch-screen.jpg) "The digital ad industry has had something of a rough year, with concerns emerging—and re-emerging—about brand safety, ad transparency, viewability and fraud," wrote [eMarketer](https://www.emarketer.com/Article/Heres-How-Mobile-App-Publishers-Defending-Against-Ad-Fraud/1016769). The article cites data from a survey conducted by Singular on what mobile app publishers are doing to combat ad fraud. Identifying time-to-install anomalies and geographic outliers are the two leading methods worldwide, per the article. *Sign up for our blog to stay updated with new stats, trends, and analysis on digital ad fraud.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Over 85% of programmatic TV transactions occur in the US](https://www.pixalate.com/blog/programmatic-tv-connected-ott-united-states-growth-market-share) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: November 27 - December 1, 2017 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-december-1-2017) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-november-22-2017#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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