--- title: "Pixalate Week in Review: November 11 - 15, 2019" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 11-15 November 2019. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/court-gavel-sue.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/court-gavel-sue.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: November 11 - 15, 2019 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 15, 2019 4:36:15 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Pixalate releases Q3 2019 app-ads.txt report** ![app-ads-txt-cover-page-q3-2019](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/app-ads-txt-cover-page-q3-2019.png?width=600&name=app-ads-txt-cover-page-q3-2019.png) Pixalate this week released the [Q3 2019 App-ads.txt and Ads.txt Trends Report](https://info.pixalate.com/app-ads-txt-trends-report-q3-2019). The report features data and insights collected by Pixalate detailing the state of ads.txt adoption over the third quarter of 2019.  ### **Q3 2019 App-ads.txt and Ads.txt report highlights:** - There was a **1,122% increase **in app-ads.txt adoption in Q3 2019 - **Over half **of the top 1k programmatic apps have app-ads.txt - There is **63% more IVT** (invalid traffic) on apps without app-ads.txt - **Over 1 million** domains now have ads.txt [![Download Report](https://no-cache.hubspot.com/cta/default/2364596/dab8a1d0-8d22-47c3-bcd6-6d234b93379e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/dab8a1d0-8d22-47c3-bcd6-6d234b93379e) ### **2. US advertisers to spend almost $7 billion on CTV this year** ![person-watching-television-tv](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/person-watching-television-tv.png?width=600&name=person-watching-television-tv.png) "US advertisers will spend almost $7 billion this year on connected TV ads," reported [eMarketer](https://content-na1.emarketer.com/us-advertisers-will-allocate-nearly-7-billion-to-connected-tv-this-year). "Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens." As OTT/CTV ad budgets rise, advertisers need to be on the lookout for [ad fraud in programmatic](https://www.pixalate.com/what-is-ott-connected-tv-ad-fraud). ### **3. Twitter reveals policy for political ad ban** ![court-gavel-sue](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/court-gavel-sue.png?width=600&name=court-gavel-sue.png) Starting November 22, political ads will not be allowed on Twitter. "Ads that reference political content, including solicitations for financial support and appeals for votes, are not allowed," reported [AdExchanger](https://adexchanger.com/politics/twitter-unveils-its-political-ad-ban-policy-with-scant-details-on-enforcement/), with a specific carve-out to allow "'Get out the vote'-style ads." "Twitter defines political content broadly as anything that references a candidate, political party, elected official, appointed government official, a referendum, ballot measure, legislation, regulation, directive or judicial outcome," added AdExchanger. ### **4. New Facebook ad scam tricks users** ![facebook-lock](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/facebook-lock.png?width=600&name=facebook-lock.png) "A devious new scam is sweeping Facebook," wrote [Mashable](https://mashable.com/article/facebook-scam-crowdfunding-ads/). "Scammers find an interesting or popular product from crowdfunding sites such as Kickstarter or Indiegogo, rip the item’s details, photos, and videos, and push them via Facebook ads as their own products. Victims of the fraud are either never sent the product or receive a knockoff version." ### **5. How marketers are responding to the TikTok news** **![lock-digital-brand-safety](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/lock-digital-brand-safety.png?width=510&name=lock-digital-brand-safety.png)** "[R]ecent headlines about a US government investigation into [TikTok's] Chinese parent company ByteDance regarding national security concerns have some marketers worrying," reported [eMarketer](https://content-na1.emarketer.com/how-marketers-are-responding-to-recent-tiktok-headlines). "An executive at a major advertising agency said that some clients have grown concerned about brand safety on TikTok," the article added. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate's Q3 2019 Ads.txt Report: App-ads.txt Adoption Leaps 1,122%](https://www.pixalate.com/blog/app-ads-txt-trends-report-q3-2019) [** ](https://www.pixalate.com/blog) Next Story [Over half of the top 1,000 apps have app-ads.txt →](https://www.pixalate.com/blog/top-programmatic-app-ads-txt-adoption) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-november-15-2019#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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