This week's review of ad fraud and quality in the digital advertising space.
1. GDPR Q&A: Pixalate's Jay Seirmarco on ad fraud, data quality, and security
Jay Seirmarco, Pixalate's SVP of Operations and Legal Affairs, answers your most pressing questions about the GDPR. The post focuses on what the programmatic advertising industry needs to know — particularly through the lens of ad fraud, data privacy, and data security.
2. The business model for botnets
Ever wonder how a botnet works from a financial perspective? Technology Review takes you inside a typical business model. The post takes you from the beginning to the end of a botnet and explains how much money can be lost to different schemes. "Spam advertising with 10,000 bots generates around $300,000 a month, and bank fraud with 30,000 bots can generate over $18 million per month," the article notes. "But the most profitable undertaking is click fraud, which generates well over $20 million a month of profit."
3. Agency roles are changing as more brands bring programmatic in-house
"More brands are bringing the strategic functions of programmatic buying in-house, relegating their agencies to specialized roles," wrote AdExchanger, citing a new IAB survey. AdExchanger notes that "sixty-five percent of brands are either completely or partially buying programmatic media in-house," per the survey.
4. Pre-installed malware found on over 100 cheap Android phones
As reported by Gizmodo, "Researchers at Avast Threat Labs say that more than 100 different low-cost Android devices from manufacturers like ZTE, Archos, and myPhone come with malware pre-installed. Users in more than 90 countries, including the US, are said to be infected."
5. The open exchange's value proposition keeps improving
Jay Friedman, COO of Goodway Group, penned an op-ed in AdExchanger in which he argues that open programmatic ad exchanges "are experiencing a renaissance due to efforts such as Ads.txt." He also contends that "private marketplaces (PMPs) are programmatic advertising’s biggest time suck."
Sign up for our blog to stay updated with new stats, trends, and analysis of digital ad fraud.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”