--- title: "Pixalate Week in Review: June 18 - 22, 2018" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 18-22 June 2018. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/multiple-signs-check-boxes-answers.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/multiple-signs-check-boxes-answers.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: June 18 - 22, 2018 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Jun 22, 2018 1:16:40 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. What is ads.cert, and how can it help reduce ad fraud in programmatic?** ![ads-cert-reduce-ad-fraud-cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/ads-cert-reduce-ad-fraud-cover.png?width=600&name=ads-cert-reduce-ad-fraud-cover.png) Pixalate's [detailed blog post](https://www.pixalate.com/ads-cert-explainer-reduce-ad-fraud) dives into the IAB's upcoming ads.cert initiative, which aims to address the falsification of information in the bid request. If you think of a programmatic ad transaction as a huge game of telephone — in which many different players have access to the message from Point A to Point Z — ads.cert essentially allows the final player (the buyer) to validate the original message with the first player (the seller). [Learn more](https://www.pixalate.com/ads-cert-explainer-reduce-ad-fraud) about ads.cert to see how it works and how it can help reduce ad fraud in programmatic. ### **2. Webinar recap: Reducing IVT in mobile apps** **![pixalate-webinar-ivt-reducing-mobile-app-ad-fraud](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/pixalate-webinar-ivt-reducing-mobile-app-ad-fraud.png?width=600&name=pixalate-webinar-ivt-reducing-mobile-app-ad-fraud.png)** Pixalate recently hosted a webinar featuring experts from RhythmOne, Centro, and InMobi to discuss best practices for reducing invalid traffic ("IVT") in mobile apps. You can [download the webinar on demand here](https://info.pixalate.com/mobile-app-ivt-webinar), or [read the recap](https://www.pixalate.com/how-to-reduce-ivt-mobile-apps-webinar-panel) and watch the webinar on our blog. The panel experts discuss the challenges that are unique to mobile apps and reveal some of the best tips and tricks for reducing IVT within mobile apps.  ### **3. WSJ: AT&T 'in talks' to buy AppNexus for $1.6 billion** ![mergers-acquisitions-ma-m-and-a](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/mergers-acquisitions-ma-m-and-a.png?width=600&name=mergers-acquisitions-ma-m-and-a.png) According to the [Wall Street Journal](https://www.wsj.com/articles/at-t-in-talks-to-acquire-appnexus-for-about-1-6-billion-1529464400), AT&T is "in talks" to buy AppNexus for "around $1.6 billion." The WSJ notes that such a deal "would give the telecom giant a foothold in digital ad sales as it seeks to become a challenger to Alphabet Inc.’s Google and Facebook Inc." ### **4. Media transparency concerns linger 2 years after K2's report** ![transparency](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/transparency.jpg?width=600&name=transparency.jpg) "It’s been two years since the Association of National Advertisers, working with consultancy Ebiquity and investigative firm K2, dropped a damning report on agency transparency," wrote [AdExchanger](https://adexchanger.com/agencies/k2s-media-transparency-report-still-rocks-the-ad-industry-two-years-after-its-release/). But, per AdExchanger, according to Bill Duggan, group EVP of the ANA, transparency is "at an all-time low." AdExchanger wrote: "In a way, the K2 report deepened the rift between advertisers and agencies," the article added. ### **5. What does 'in-house' mean? It depends who you ask** ### **![multiple-signs-check-boxes-answers](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/multiple-signs-check-boxes-answers.png?width=600&name=multiple-signs-check-boxes-answers.png)** "Advertiser Perceptions polled 700 US marketers in May and found that there's debate on how to define in-housing," reported [eMarketer](https://content-na1.emarketer.com/marketers-are-split-on-how-they-define-in-housing). "Respondents were evenly split between three options: working with a demand-side platform (DSP) and agency, working with just a DSP or managing campaigns internally through enterprise software." *Sign up for our blog to stay updated with new stats, trends, and analysis of digital ad fraud.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Webinar: Reducing IVT in Mobile Apps](https://www.pixalate.com/blog/how-to-reduce-ivt-mobile-apps-webinar-panel) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Q1 2018 Programmatic Seller Trust Indexes →](https://www.pixalate.com/blog/global-mobile-video-seller-trust-index-march-2018) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-june-22-2018#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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