--- title: "Pixalate Week in Review: January 21 - 25, 2019" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 21-25 January 2019. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/globe-data-connected-world.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/globe-data-connected-world.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: January 21 - 25, 2019 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Jan 25, 2019 3:54:33 PM This week's review of ad fraud and quality in the digital advertising space. *There's still time to register for our expert panel on Monday, January 28 at 1pm EST: How to Succeed With High Quality OTT in 2019. [Reserve your spot now](https://pixal.at/2FRx8qa)! * ### **1. Mobile app ad fraud is highest on social networking apps, at 23%** ![social-networking-iphones-q3-2018-ad-fraud](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/social-networking-iphones-q3-2018-ad-fraud.png?width=600&name=social-networking-iphones-q3-2018-ad-fraud.png) [Pixalate recently released the ](https://pixal.at/2RRjHNv)[Q3 2018 Ad Fraud Report](https://pixal.at/2RRjHNv), and our data shows that social networks don’t just have a [fake follower](https://www.nytimes.com/interactive/2018/01/27/technology/social-media-bots.html) problem: They have an ad fraud problem, too. Social Networking’s big ad fraud problem is not just costing advertisers millions of dollars. It’s also disrupting the promise of personalization, which is essential to almost every social-focused ad campaign. [Read the blog](https://www.pixalate.com/social-networks-mobile-apps-ad-fraud-challenges) or download the report for more information. ### **2. Pixalate report highlights ad fraud challenges across the globe** ![globe-data-connected-world](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/globe-data-connected-world.png?width=600&name=globe-data-connected-world.png) "Australia has the third highest rate of programmatic ad fraud in the world, according to a new report, which claims the rate of fraudulent programatic ads is 20 per cent," reported [Which-50](https://which-50.com/one-in-five-programmatic-ads-in-australia-are-fraudulent-report/), citing [recent Pixalate data](https://pixal.at/2RRjHNv). "Mobile app ads are the riskiest form of advertising and the problem is worst on Android devices, according to the research." ### **3. How to stay ahead of in-app ad fraud in a mobile-first world** ![mobile-app-robot](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/mobile-app-robot.png?width=600&name=mobile-app-robot.png) [AdExchanger](https://adexchanger.com/ad-exchange-news/fighting-fraud-in-a-mobile-first-world-how-marketers-can-stay-ahead-of-in-app-ivt/), in partnership with MoPub, published an article detailing "how marketers can stay ahead of in-app IVT" in a mobile-first world. "[D]espite steady growth in this category over the last few years, the true return on investment for in-app advertising remains murky," the article reads. "Why? Mobile invalid traffic – particularly ad fraud – makes it hard to appropriately gauge how many real individuals are actually reached by the advertisements that marketers are paying for." ### **4. A turning point for OTT? Buyers adopt TV-style metrics** **![tv-room-plain](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/tv-room-plain.png?width=600&name=tv-room-plain.png)** "Connected TV ad buying is becoming more TV-like," wrote [Digiday](https://digiday.com/marketing/buyers-adopt-tv-style-co-viewing-measurement-connected-tv-ads/). "In the latest sign of connected TV advertising’s maturation, advertisers have begun to count co-viewing — whether more than one person was in the room to see an ad on a single screen — as part of their connected TV campaigns." ### **5. CES 2019 recap: Uniting the best of tech and media** ![ces-logo-1](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/ces-logo-1.png?width=600&name=ces-logo-1.png) [RhythmOne](https://www.rhythmone.com/blog/2019/01/24/Uniting-the-Best-of-Tech-and-Media#7B5yfgY8PUWbd313.97) has published a recap of CES 2019, noting that "unification" — specifically between tech and media — was a major theme. The company's CES 2019 event report also features a recap of an expert panel on the future of advanced TV, which featured Pixalate's Amy King, VP of product marketing. "The great promise of programmatic is reaching individuals at scale, which is hard to do when cobbling together a series of direct buys," King said during the panel. "By adding OTT to the programmatic ecosystem, your ability to accurately reach your target audience increases … we haven’t seen the best of what’s to come in programmatic — but the volumes are increasing and delivery on the promise is getting stronger." *Sign up for our blog to stay updated with new stats, trends, and analysis of digital ad fraud.*    ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Mobile app ad fraud is highest on Social Networking apps, at 23%](https://www.pixalate.com/blog/social-networks-mobile-apps-ad-fraud-challenges) [** ](https://www.pixalate.com/blog) Next Story [OTT webinar recap: Quality remains a top challenge as market rapidly grows →](https://www.pixalate.com/blog/webinar-recap-high-quality-connected-tv-ott-advertising) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-january-25-2019#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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