--- title: "Pixalate Week in Review: August 26 - 30, 2019" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 26-30 August 2019. image: https://www.pixalate.com/hubfs/Email_Imagery/Weekly%20blog%20email/falsification-of-location-data-email.jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Email_Imagery/Weekly%20blog%20email/falsification-of-location-data-email.jpg) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: August 26 - 30, 2019 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Aug 30, 2019 2:30:00 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. The top 15 countries with the highest ad fraud rates** **![top-15-countries-ad-fraud-q2-2019](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/top-15-countries-ad-fraud-q2-2019.png?width=600&name=top-15-countries-ad-fraud-q2-2019.png)** Which countries have the [highest invalid traffic (IVT) rates](https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019) in programmatic advertising? In our [Q2 2019 Ad Fraud Report](https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019), we reveal the overall programmatic IVT rates for the top 15 countries in terms of programmatic ad volume.  [![Download Report](https://no-cache.hubspot.com/cta/default/2364596/86e035d4-2a16-4bcb-ac7c-40257ba3f387.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/86e035d4-2a16-4bcb-ac7c-40257ba3f387) *Going to DMEXCO? RSVP for our [expert panel](https://info.pixalate.com/dmexco-2019-panel-mobile-programmatic-supply-chain) for in-depth analysis on the state of the mobile programmatic supply chain, featuring Pixalate, Criteo, MoPub, and Verizon Media.* ### **2. Q&A with Facebook about fighting ad fraud** ### ![facebook-lock](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/facebook-lock.png?width=600&name=facebook-lock.png) [PYMNTS](https://www.pymnts.com/fraud-prevention/2019/how-facebook-fights-ad-fraud/) "spoke with Facebook’s Director of Product Management Rob Leathern about how the company fights ad fraud by vetting advertisers and weeding out potential scammers." "Leathern explained that the best way to fight ad fraud is to make sure fraudsters are disincentivized from using Facebook for their schemes," the article notes. Read the full Q&A [here](https://www.pymnts.com/fraud-prevention/2019/how-facebook-fights-ad-fraud/). ### **3. Location-based ad fraud 'probably worse than you think'** ![falsification-of-location-data-email](https://www.pixalate.com/hs-fs/hubfs/Email_Imagery/Weekly%20blog%20email/falsification-of-location-data-email.jpg?width=600&name=falsification-of-location-data-email.jpg) "[D]ue to poor quality data and mis-targeted location impressions, anywhere from 30% to 80% of location ad spend is being wasted, according to new research by data intelligence company Location Sciences," [MediaPost](https://www.mediapost.com/publications/article/339802/location-based-ad-fraud-probably-worse-than-you-t.html) wrote. "[S]ome apps don’t secure users’ permission to access location data. More than a third (36%) of the top GPS-enabled apps were found to display location fraud," the article noted. ### **4. Mobile ad fraud is stealing a large portion of your spend** ![mobile-fraud](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/mobile-fraud.png?width=600&name=mobile-fraud.png) "Mobile fraudsters are impressively stealing your ad budget, and you likely don’t even know it," wrote [Adweek](https://www.adweek.com/digital/how-mobile-fraud-is-stealing-a-large-portion-of-your-ad-spend/). "The 2019 mobile fraudsters are now well-organized companies that flood your data feeds with garbage that looks great, which in turn keeps even advanced buyers incorrectly yearning for more." Adweek shines the light on "several critical types of mobile fraud and discuss actionable tactics to protect your budget, data and business." ### **5. Ad-blocking use stabilizes in the US, but it's not going away** ![ad-blocking](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/ad-blocking.png?width=600&name=ad-blocking.png) In this video, [eMarketer ](https://www.pixalate.com/blog/eMarketer%20forecasting%20director%20Shelleen%20Shum%20breaks%20down%20our%20latest%20figures%20for%20ad%20blocker%20users%20and%20the%20reality%20for%20advertisers%20and%20publishers.)forecasting director Shelleen Shum reviews the company's latest figures to ad-blocking. The video reveals that U.S. ad blocking use has stabilized, but notes that the use of ad-blockers "isn't going away." ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← The top 15 countries with highest ad fraud rates: US is 9th at 19%](https://www.pixalate.com/blog/top-15-countries-with-highest-ad-fraud-ivt-q2-2019) [** ](https://www.pixalate.com/blog) Next Story [H1 2019 OTT/CTV Report: 66% Jump in Programmatic Ad Volume →](https://www.pixalate.com/blog/ott-ctv-supply-chain-intelligence-report-h1-2019) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-august-30-2019#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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