--- title: "Pixalate Week in Review: August 6 - 10, 2018" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 6-10 August 2018. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/supply-chain-link.jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/supply-chain-link.jpg) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: August 6 - 10, 2018 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Aug 10, 2018 4:17:29 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Android devices hit hard by mobile in-app ad fraud in Q2 2018** ![blog-android-app-smartphone-display-q2-2018](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/blog-android-app-smartphone-display-q2-2018.jpg?width=600&name=blog-android-app-smartphone-display-q2-2018.jpg) Pixalate [data](https://www.pixalate.com/ad-fraud-ivt-benchmarks-android-mobile-apps-q2-2018)[ reveals](https://www.pixalate.com/ad-fraud-ivt-benchmarks-android-mobile-apps-q2-2018) that Android devices were hit hard by mobile in-app ad fraud in Q2 2018. The ‘Games’ category has a display IVT rate of 22% on Android smartphones, while the ‘Tools’ category has a video IVT rate of 35%. [Read the blog](https://www.pixalate.com/ad-fraud-ivt-benchmarks-android-mobile-apps-q2-2018), or download the full [Q2 2018 Programmatic Quality Report](https://info.pixalate.com/q2-2018-programmatic-traffic-quality-report) to learn more. ### **2. Street Fight: 'Local news publishers still mired in ad fraud, new Pixalate data shows'** **![street-fight-mag-pixalate-qa](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/street-fight-mag-pixalate-qa.jpg?width=600&name=street-fight-mag-pixalate-qa.jpg)** In a Q&A with Street Fight Magazine, Pixalate's Amy King, VP of product marketing, "talks about the implications of the high rate of fraud in programmatic ad traffic and what publishers should be doing but often aren’t to lower the bad numbers." You can [read the full Q&A here](https://www.pixalate.com/street-fight-local-news-publishers-ad-fraud-pixalate-qa). ### **3. Ad fraud plagues the digital media supply chain** ![supply-chain-link](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/supply-chain-link.jpg?width=600&name=supply-chain-link.jpg) [eMarketer](https://content-na1.emarketer.com/ad-fraud-still-plagues-digital-media-s-supply-chain) writes that "ad fraud still plagues digital media's supply chain," pointing to a recent study conducted by Guardian U.S. which found that there "was clear evidence that unauthorized players were pretending to sell Guardian inventory and diverting the revenue to themselves." Another recent survey, from Ad Lightning, found that nearly 60% of U.S. ad operators believe tracking down bad actors in the supply chain is the leading challenge in addressing ad quality issues. ### **4. The Drum: Ad fraud, brand safety are biggest programmatic issues** ![ad-fraud-sign](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/ad-fraud-sign.jpg?width=600&name=ad-fraud-sign.jpg) [The Drum](https://www.thedrum.com/news/2018/08/07/ad-fraud-brand-safety-remain-the-biggest-programmatic-issues-say-dta-usa-judges) spoke with four of its judges for The Drum Digital Trading Awards USA 2018 to get their thoughts on the most pressing issues in programmatic today. According to the judges, "standardization, viewability, ad fraud, and brand safety" are the biggest challenges in the industry. ### **5. GDPR impact: One-third of top 100 US news sites blocking Europeans** ### **![gdpr-target](https://www.pixalate.com/hs-fs/hubfs/Email_Imagery/Weekly%20blog%20email/gdpr-target.png?width=600&name=gdpr-target.png)** According to [Engadget](https://www.engadget.com/2018/08/09/us-news-sites-unavailable-europe-gdpr/), citing [NiemanLab](http://www.niemanlab.org/2018/08/more-than-1000-u-s-news-sites-are-still-unavailable-in-europe-two-months-after-gdpr-took-effect/), "about a third of the 100 largest US newspapers have blocked European visitors to their sites rather than complying with the new" General Data Protection Regulation (GDPR). "Months after GDPR privacy rules went into effect, over a thousand US news sites still aren't available in Europe," wrote Engadget. "That includes outlets like *WGN*, the *Los Angeles Times* and *Chicago Tribune* and publishers including Tronc, Lee Enterprises and GateHouse Media." *Sign up for our blog to stay updated with new stats, trends, and analysis of digital ad fraud.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Visit with Pixalate at DMEXCO 2018](https://www.pixalate.com/blog/visit-pixalate-dmexco-2018) [** ](https://www.pixalate.com/blog) Next Story [‘Social’ apps have over 10% ad fraud (IVT) rate on iPhones and iPads →](https://www.pixalate.com/blog/ad-fraud-ivt-ios-iphone-ipad-apple-q2-2018-benchmarks) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-august-10-2018#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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