--- title: "Pixalate Week in Review: April 16 - 20, 2018" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 16-20 April 2018. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/smartphone-wooden-table-tracking.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/smartphone-wooden-table-tracking.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: April 16 - 20, 2018 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Apr 20, 2018 3:39:37 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Pixalate releases Q1 2018 Ads.txt Trends Report ** ![q1-2018-ads-txt-report-header](https://www.pixalate.com/hs-fs/hubfs/q1-2018-ads-txt-report-header.png?width=640&height=320&name=q1-2018-ads-txt-report-header.png) As reported by [MediaPost](https://www.mediapost.com/publications/article/317827/adstxt-adoption-soars-coverage-still-spotty.html), Pixalate this week released the [Q1 2018 Ads.txt Trends Report.](https://www.pixalate.com/iab-ads-txt-q1-2018-trends-report) According to Pixalate's data, ads.txt adoption increased 269% in Q1 2018, rising from fewer than 100,000 total sites with ads.txt on January 1, 2018 to over 300,000 sites with ads.txt by March 31, 2018. Read more or [download](https://info.pixalate.com/ads-txt-q1-2018-trends-report) the full report here.   ### **2. The most popular app in every U.S. state** ![top-apps-by-states-march-2018-blog-header](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/top-apps-by-states-march-2018-blog-header.png?width=640&height=320&name=top-apps-by-states-march-2018-blog-header.png) Pixalate this week [published a new blog](https://www.pixalate.com/march-2018-trending-mobile-apps-usa-state) highlighting the top trending app in every U.S. state, based on programmatic ad volume. The data shows the top trending iOS and Android tablet and smartphone apps from March 2018. "The data shows that popular apps tend to be popular throughout the entire country — although there can be instances of geography influencing an app's popularity (as ranked by programmatic ad volume)," the blog reads.  ### **3. Chrome 66 launches; blocks autoplaying content by default** ![chrome](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/chrome.jpg?width=640&height=320&name=chrome.jpg) "Google today [launched](https://chromereleases.googleblog.com/2018/04/stable-channel-update-for-desktop.html) Chrome 66 for Windows, Mac, Linux, Android, and iOS. The desktop release includes autoplaying content muted by default, security improvements, and new developer features," wrote [VentureBeat](https://venturebeat.com/2018/04/17/chrome-66-arrives-with-autoplaying-content-blocked-by-default/). "In our tests, autoplaying content that is muted still plays automatically," VentureBeat continued. "Autoplaying content with sound, whether it has visible controls or not, and whether it is set to play on loop or not, simply does not start playing." ### **4. Thousands of Android apps could be illegally tracking children** ![smartphone-wooden-table-tracking](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/smartphone-wooden-table-tracking.png?width=640&height=320&name=smartphone-wooden-table-tracking.png) According to the [Washington Post](https://www.washingtonpost.com/news/the-switch/wp/2018/04/16/thousands-of-android-apps-may-be-illegally-tracking-children-study-finds/?noredirect=on&utm_term=.5eb415f2f900), citing a new [study](https://petsymposium.org/2018/files/papers/issue3/popets-2018-0021.pdf) from a group of researchers, "Thousands of free, popular children's apps available on the Google Play Store could be violating child privacy laws." The article adds: "Seven researchers analyzed nearly 6,000 apps for children and found that the majority of them may be in violation of the Children's Online Privacy Protection Act (COPPA). Thousands of the tested apps collected the personal data of children younger than 13 without a parent's permission, the study found." ### **5. P&G comes back to YouTube after more than a year** ![youtube-on-smartphone-app-screen](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/youtube-on-smartphone-app-screen.png?width=640&height=320&name=youtube-on-smartphone-app-screen.png) "Procter & Gamble, one of [the] world's biggest advertisers, kept its ads off YouTube for more than a year because of concerns about inappropriate content," wrote [Advertising Age](http://adage.com/article/digital/p-g-ends-youtube-boycott-a-year/313215/). "It plans to only advertise on videos the company has reviewed and approved," the article added, noting that this will include fewer than 10,000 YouTube channels. *Sign up for our blog to stay updated with new stats, trends, and analysis on digital ad fraud.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← The most popular mobile app in every U.S. state: March 2018](https://www.pixalate.com/blog/march-2018-trending-mobile-apps-usa-state) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: April 23 - 27, 2018 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-april-27-2018) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-april-20-2018#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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