This week's review of ad fraud and quality in the digital advertising space.
"The Department of Justice hit Google with an antitrust suit [this week] over the company’s dominance in search and search advertising," reported Adweek. "The suit claims Google holds a position as 'the gatekeeper to the internet' through unlawful and anticompetitive business practices."
The IAB Tech Lab has wrapped up its CTV Ad Standards series covering privacy, brand safety, ad fraud, measurement, and more. "Due to its explosive growth and premium environment, CTV is increasingly becoming the target of fraudsters, and fraud is a challenge that needs to be addressed before it can grow into programmatic selling," wrote the IAB Tech Lab.
Google this week published the results of experiments "to test how Chrome’s Federated Learning of Cohorts (FLoC) proposal could work in practice to allow interest-based advertising to function in a more privacy conscious way and without the need for third-party cookies," Digiday reported, noting that Google says "early signs are promising."
"The ad industry is partially pinning its hopes on email as legacy identifiers get knocked off one by one," wrote AdExchanger. "But hashed IDs, including emails and phone numbers, collected elsewhere cannot be used as a replacement for app tracking on iOS 14."
In this piece, Adweek examines "Connected TV's growing but unclear role in political advertising," noting that "media owners and ad-tech companies are seeing a rise in CTV spend compared to previous election cycles of 2016 and 2018."
