--- title: "Pixalate Week in Review: November 2 - 6, 2020" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 2-6 November 2020. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/matryoshka-cover.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/matryoshka-cover.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: November 2 - 6, 2020 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 6, 2020 2:30:00 PM This week's review of ad fraud and quality in the digital advertising space. ### **1: Pixalate exposes 'Matryoshka' mobile app ad fraud scheme** ### ![matryoshka-cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/matryoshka-cover.png?width=600&name=matryoshka-cover.png) Pixalate has [exposed](https://www.pixalate.com/matryoshka-mobile-app-ad-fraud-scheme) the 'Matryoshka' mobile app ad fraud scheme, which highlights consumer privacy risks in the mobile app digital advertising supply chain. The ad fraud scheme utilized the iFunny app on both iOS and Android and cost advertisers well in excess of $10 million in 2020. Learn more in our [blog](https://www.pixalate.com/matryoshka-mobile-app-ad-fraud-scheme), which also contains a video breakdown of the scheme. [Forbes](https://www.forbes.com/sites/johnkoetsier/2020/11/02/mobile-fraud-targets-swing-state-voters-in-russian-owned-app-with-history-of-white-supremacism/) also has more. ### 2. What marketers need to know about California's Prop 24 ![california-lock-security](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/california-lock-security.png?width=600&name=california-lock-security.png) California residents voted to pass Proposition 24, the Consumer Privacy Rights Act, an amendment to the CCPA which expands the types of information that consumers can block businesses from sharing, including data about their health, genetics, race, ethnicity, sexual orientation, sex life, union membership, religion, philosophical beliefs and precise location. [Adweek](https://www.adweek.com/programmatic/what-media-industry-needs-to-know-californias-privacy-law-cpra/) reviews what marketers need to know about Prop 24. ### 3. CTV suppliers report a strong Q3 2020 ![rising-arrows-up](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/rising-arrows-up.jpg?width=600&name=rising-arrows-up.jpg) "In a sign that the connected TV (CTV) advertising market is benefitting from a shift of traditional TV ad budgets, as advertisers follow viewers, two leading suppliers -- The Trade Desk (TTD) and Roku -- reported strong third-quarter sales," reported [MediaPost](https://www.mediapost.com/publications/article/357576/ctv-suppliers-report-strong-q3-cite-reallocation.html). ### 4. Supply-path optimization is coming to CTV ### ![optimization](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/optimization.png?width=600&name=optimization.png) [Adweek](https://www.adweek.com/programmatic/why-supply-path-optimization-is-coming-to-connected-tv/) details how "supply-path optimization" is coming to Connected TV, albeit in a different manner when compared to display advertising. In discussing CTV's supply chain, Adweek notes: "The space is also [teeming with ad fraud](https://www.adweek.com/programmatic/pixalate-ad-fraud-scheme-roku-murkiness-ctv/). Chris Kane, founder and president of Jounce Media, said CTV supply transparency is significantly lagging the web and mobile app categories, because show-level information is rarely included in real-time bidding auctions, and transparency spec ads.txt isn’t widely adopted." ### 5. YouTube creators say CTV viewership is rising ### ![youtube-tv](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/youtube-tv.png?width=600&name=youtube-tv.png) "In the third quarter of 2020, connected TV represented 34% of the time people spent watching YouTube videos ... up from 27% in the fourth quarter of 2019," reported [Digiday](https://digiday.com/future-of-tv/youtube-creators-are-seeing-connected-tvs-viewership-share-increase/). "Contributing to the CTV share increase is the fact that people spend more time, on average, viewing videos when watching on CTV versus other types of devices," Digiday added. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate exposes ‘Matryoshka’ mobile app ad fraud scheme utilizing iFunny app; scheme highlights consumer privacy risks in mobile app ecosystem](https://www.pixalate.com/blog/matryoshka-mobile-app-ad-fraud-scheme) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: November 9 - 13, 2020 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-november-13-2020) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-november-6-2020#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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