--- title: "Pixalate Week in Review: May 3 - 7, 2021" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 3-7 May 2021. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-weekly-blog-may-7-2021.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-weekly-blog-may-7-2021.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: May 3 - 7, 2021 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) May 7, 2021 3:30:00 PM This week's review of ad fraud and quality in the digital advertising space. ## **1: Variety: 'Frequent CTV ad scams risk spooking advertisers'** ![watching-tv-ott-ctv-channel](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/watching-tv-ott-ctv-channel.png?width=600&name=watching-tv-ott-ctv-channel.png) "Connected TVs and devices such as Roku, Amazon Fire and Apple TV have seen an explosion in frequency of use," wrote [Variety](https://variety.com/vip/frequent-ctv-ad-scams-risk-spooking-advertisers-1234964244/). "As in any successful medium, with that success come scams and fraudulent schemes designed to pirate legitimate revenue. CTV has seen an increasing number of these within the last two years, as the fledgling industry is yet to have a standardized format for buying inventory." ## 2. ANA blasts programmatic supply chain for lack of transparency ### ![blindfolded-transparency](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/blindfolded-transparency.jpg?width=600&name=blindfolded-transparency.jpg) "Asserting that the programmatic advertising marketplace is 'riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity,' the Association of National Advertisers (ANA) recently announced a request-for-proposal for a consultant to study and come up with recommendations for improving it," reported [MediaPost](https://www.mediapost.com/publications/article/362815/ana-blasts-mind-numbing-programmatic-marketplace.html). ## 3. CTV is programmatic's 'latest gold rush' ### ![gold-rush](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/gold-rush.png?width=600&name=gold-rush.png) "Digital ad tech companies are making their play to control advertising on CTV," wrote [AdExchanger](https://www.adexchanger.com/tv-2/programmatic-meet-ctv-ad-techs-latest-gold-rush/). "[A]s in the web’s early days, programmatic demand for TV inventory is generating sky-high CPMs and attracting fraud." ## 4. BBC: 'Why can't Google get a grip on rip-off ads?' ### ![scam-alert](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/scam-alert.png?width=600&name=scam-alert.png) "Google has failed to stop 'shyster' websites advertising on its search engine, despite promising to fix the problem, the BBC has found," wrote [BBC](https://www.bbc.com/news/technology-56886957). "[T]rying to catch rule-breakers is a game of 'cat and mouse,' as the companies can change their tactics and reappear," wrote BBC. ## 5: The early results of iOS opt-in numbers are in ![apple-iphone](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/apple-iphone.png?width=600&name=apple-iphone.png) "With last week’s launch of iOS 14.5, iPhone and iPad users now have a say in whether their apps can track them. And so far, the results are sobering for the companies doing the tracking," wrote [Fast Company](https://www.fastcompany.com/90633965/ios-14-5-tracking-opt-out-rate), noting that new estimates say 11% of users worldwide and 4% of U.S. users are allowing themselves to be tracked. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: April 26 - 30, 2021](https://www.pixalate.com/blog/programmatic-ad-fraud-news-april-30-2021) [** ](https://www.pixalate.com/blog) Next Story [Total Media Solutions chooses Pixalate to enhance ad fraud verification →](https://www.pixalate.com/blog/total-media-pixalate-ad-fraud-prevention-announcement) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-may-7-2021#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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