--- title: "Pixalate Week in Review: May 25 - 29, 2020" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 25-29 May 2020. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/2020.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/2020.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: May 25 - 29, 2020 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) May 29, 2020 4:00:00 PM This week's review of ad fraud and quality in the digital advertising space. ### **1: New IAB Study: Digital ad spend rises 16%, but CPMs fall 16%** ![attribution-data-charts-graphs](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/attribution-data-charts-graphs.png?width=600&name=attribution-data-charts-graphs.png) "First-quarter 2020 showed (year-on-year) YoY advertising growth [of 16%] despite the impact of COVID-19 beginning in March -- but the pandemic did create significant pricing pressure on CPMs, with digital falling 16%," reported [MediaPost](https://www.mediapost.com/publications/article/351894/iab-digital-ad-spending-rises-16-but-cpms-fall.html), citing a new study from the IAB. ### **2. What's ahead for US digital ad spend in 2020** ![2020](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/2020.png?width=600&name=2020.png) In this podcast, [eMarketer](https://www.emarketer.com/content/the-ad-platform-whats-coming-for-us-digital-ad-spending-in-h2) discusses an updated forecast of US digital ad spend for the second half of 2020. They also talk about "some of the big questions [being] asking about connected TV, performance advertisers and digital ad product innovations." ### 3. Op-ed: The programmatic ad industry has an opportunity to address 'transparency' ![transparency](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/transparency.png?width=600&name=transparency.png) New research has "reaffirmed that we still have a transparency problem in the marketplace," wrote Andrew Casale, president and CEO of Index Exchange, in an [Advertising Age](https://adage.com/article/opinion/opinion-how-end-programmatic-advertisings-transparency-theater/2259381) op-ed. Casale notes that the industry has an opportunity to earnestly address "transparency," calling for "every transaction [to have] an itemized, virtual receipt provided to all participants." ### 4. How advertisers now feel about placing ads next to COVID-19 content ![virus](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/virus.png?width=600&name=virus.png) In this podcast, [eMarketer](https://www.emarketer.com/content/podcast-placing-ads-next-to-coronavirus-coverage-and-how-advertisers-feel-about-advertising) "discuss[es] how advertisers are navigating placing ads next to coronavirus coverage and how they feel the advertising industry is shaping up this year."  ### **5. How COVID-19 could permanently change ad agencies** ### ![change](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/change.png?width=600&name=change.png) [AdExchanger](https://www.adexchanger.com/agencies/agency-life-covid-19-will-cause-4-permanent-changes/) examines numerous ways in which COVID-19 could permanently change the world of ad agencies. AdExchanger predicts more automation and a more distributed workforce. "Highly office-driven cultures will shift to a more remote, distributed workforce, as companies reduce their real estate holdings to drive efficiencies during the economic downturn," wrote AdExchanger. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: May 18 - 22, 2020](https://www.pixalate.com/blog/programmatic-ad-fraud-news-may-22-2020) [** ](https://www.pixalate.com/blog) Next Story [May 2020: Programmatic Connected TV/OTT ad spend bouncing back, up 40% after initial COVID-19 shock; Hulu, Sling TV among risers →](https://www.pixalate.com/blog/covid19-programmatic-advertising-ctv-ott-update-may-2020) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-may-29-2020#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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