This week's review of ad fraud and quality in the digital advertising space.
Pixalate this week expanded its international operations by opening an office in London. The company announced “the expansion of its EMEA operations with a new team in London. Pixalate has also added key industry leader Lee Moulding as VP of Sales and Operations, EMEA, to lead the company’s international efforts.”
Total Media Solutions this week announced a new business relationship with Pixalate. The global ad fraud intelligence and marketing compliance platform will help to “protect relationships with [Total Media's] demand partners and boost the reputation of publishers by ensuring online traffic is continuously monitored to create a clean, well-lit advertising environment.”
According to The Drum, citing eMarketer, OTT and CTV platforms are going to have a lucrative year. “US CTV Upfront spending is expected to double this year to $4.5bn,” wrote The Drum. The future looks bright as well, and “Overall, CTV ad spending is projected to hit $13.4bn this year, $17.4bn next year and $21.4bn in 2023," wrote The Drum.
"Amazon is suing dozens of affiliate marketers for allegedly impersonating the company in text messages, in order to generate fraudulent traffic," according to MediaPost. There was a "widespread, fraudulent marketing scheme that bombards victims with unauthorized text messages that abuse Amazon’s brand to generate traffic," the complaint states, per MediaPost.
"Revenues at the Vizio Platform Plus unit -- the advertising selling and data business connected to its SmartCast platform -- grew 120% to $52.2 million," reported MediaPost.
