--- title: "Pixalate Week in Review: May 10 - 14, 2021" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 10-14 May 2021. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/blog-header-may-14-2021.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/blog-header-may-14-2021.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: May 10 - 14, 2021 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) May 14, 2021 4:00:00 PM This week's review of ad fraud and quality in the digital advertising space. ## **1: Pixalate expands EMEA presence** ![pixalate-london-emea-office](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/pixalate-london-emea-office.png?width=600&name=pixalate-london-emea-office.png) [Pixalate](https://blog.pixalate.com/pixalate-london-office-emea-expansion) this week expanded its international operations by opening an office in London. The company announced “the expansion of its EMEA operations with a new team in London. Pixalate has also added key industry leader Lee Moulding as VP of Sales and Operations, EMEA, to lead the company’s international efforts.” ## 2. **Total Media Solution picks Pixalate to create a clean advertising environment** ### ![total-media-pixalate-press-release](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/total-media-pixalate-press-release.png?width=600&name=total-media-pixalate-press-release.png) Total Media Solutions this week [announced](https://www.pixalate.com/total-media-pixalate-ad-fraud-prevention-announcement) a new business relationship with Pixalate. The global ad fraud intelligence and marketing compliance platform will help to “protect relationships with [Total Media's] demand partners and boost the reputation of publishers by ensuring online traffic is continuously monitored to create a clean, well-lit advertising environment.” ## 3. **eMarketer: US Connected TV Upfront spend doubles to reach $4.5bn ** ### ![smart-tv-watching-ctv-ott](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/smart-tv-watching-ctv-ott.png?width=600&name=smart-tv-watching-ctv-ott.png) According to[ The Drum](https://www.thedrum.com/news/2021/05/12/emarketer-us-connected-tv-upfront-spend-doubles-reach-45bn), citing eMarketer, OTT and CTV platforms are going to have a lucrative year. “US CTV Upfront spending is expected to double this year to $4.5bn,” wrote The Drum. The future looks bright as well, and “Overall, CTV ad spending is projected to hit $13.4bn this year, $17.4bn next year and $21.4bn in 2023," wrote The Drum. ## 4. A**mazon Sues Text-Messaging Scammers For Impersonation** ### ![phone-scam-alert-phising-malware](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/phone-scam-alert-phising-malware.png?width=600&name=phone-scam-alert-phising-malware.png) "Amazon is suing dozens of affiliate marketers for allegedly impersonating the company in text messages, in order to generate fraudulent traffic," according to [MediaPost](https://www.mediapost.com/publications/article/363266/amazon-sues-text-messaging-scammers-for-impersonat.html). There was a "widespread, fraudulent marketing scheme that bombards victims with unauthorized text messages that abuse Amazon’s brand to generate traffic," the complaint states, per MediaPost. ## 5: V**izio's ad business grows 120% YoY** ![building-blocks-growth](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/building-blocks-growth.png?width=600&name=building-blocks-growth.png) "Revenues at the Vizio Platform Plus unit -- the advertising selling and data business connected to its SmartCast platform -- grew 120% to $52.2 million," reported [MediaPost](https://www.mediapost.com/publications/article/363196/vizios-smartcast-platform-grows-ad-biz-revenues.html). ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Driven by Global Demand, Pixalate Expands EMEA Presence](https://www.pixalate.com/blog/pixalate-london-office-emea-expansion) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: May 17 - 21, 2021 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-may-21-2021) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-may-14-2021#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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