--- title: "Pixalate Week in Review: June 22 - 26, 2020" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 22-26 June 2020. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/iphone-x.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/iphone-x.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: June 22 - 26, 2020 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jun 26, 2020 5:09:46 PM This week's review of ad fraud and quality in the digital advertising space. ### **1: Apple makes IDFA opt-in; marks 'tectonic shift' for digital advertising** ![iphone-x](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/iphone-x.png?width=600&name=iphone-x.png) "Apple announced new privacy changes to its upcoming iOS 14 software that will significantly hinder how media buyers and brands target, measure and find consumers," reported [Advertising Age](https://adage.com/article/digital/apples-privacy-changes-represent-tectonic-shift-digital-ad-industry/2263841). "One change will make it harder for apps to track iOS users across different apps and websites. Another will make attribution—determining which tactics contribute to sales or conversions—harder for marketers." ### **2. Verizon pulls ad spend from Facebook, Instagram** ![facebook-lock](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/facebook-lock.png?width=600&name=facebook-lock.png) "Verizon said on Thursday it is pulling advertising on Facebook until the company 'can create an acceptable solution that makes us comfortable,'" reported [CNBC](https://www.cnbc.com/2020/06/25/verizon-pulling-advertising-from-facebook-and-instagram.html). "A company spokesperson said the pause applies to both Facebook and Instagram. It comes as marketers including Ben & Jerry’s, Patagonia and REI have also said they plan to pause advertising on the platforms." ### 3. Unilever stops US Facebook, Twitter ad spend through 2020 ![control-stop-slow](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/control-stop-slow.png?width=600&name=control-stop-slow.png) "Unilever will stop advertising on Facebook, Instagram and Twitter in the U.S. through the end of 2020," reported [Adweek](https://www.adweek.com/brand-marketing/unilever-halt-us-ad-spend-facebook-twitter/). "The CPG giant joins a growing number of companies boycotting social advertising," the article added. ### 4. MRC updates invalid traffic (IVT) standards ![hacker-scammer-fraudster](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/hacker-scammer-fraudster.png?width=600&name=hacker-scammer-fraudster.png) "The Media Rating Council (MRC) this [week] officially released new standards intended to 'modernize' how the advertising and media industry manage a key component of digital ad fraud: so-called 'invalid traffic,' or IVT," reported [MediaPost](https://www.mediapost.com/publications/article/352989/mrc-modernizes-5-year-old-invalid-traffic-standa.html), detailing the updates. ### **5. ANA asks California governor to delay privacy enforcement** ### ![privacy-lock-secure](https://www.pixalate.com/hs-fs/hubfs/privacy-lock-secure.png?width=600&name=privacy-lock-secure.png) "Citing disruption caused by COVID-19, as well as continued regulatory uncertainty, the ad industry is urging California's governor to delay enforcement of the state's new privacy law," reported [MediaPost](https://www.mediapost.com/publications/article/353063/ana-asks-california-governor-to-delay-privacy-enfo.html). The organization is also asking for the global opt-out mandate to be scrapped, per MediaPost. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: June 15 - 19, 2020](https://www.pixalate.com/blog/programmatic-ad-fraud-news-june-19-2020) [** ](https://www.pixalate.com/blog) Next Story [Pixalate launches world’s first Connected TV (CSTI) rankings to benchmark the quality of programmatic ad sellers across Roku, Amazon, Samsung devices →](https://www.pixalate.com/blog/connected-tv-ctv-seller-trust-index-launch-q1-2020) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-june-26-2020#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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