--- title: "Pixalate Week in Review: June 21 - 25, 2021" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 21-25 June 2021. image: https://www.pixalate.com/hubfs/Pixalate%20Week%20in%20Review%20June%2021-25.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: June 21 - 25, 2021 [![Piotr Boiwka](https://www.pixalate.com/hubfs/T04HJ6UKU-U020R2VVALF-e2a0de641049-512.jpg)](https://www.pixalate.com/blog/author/piotr-boiwka) Written by [Piotr Boiwka](https://www.pixalate.com/blog/author/piotr-boiwka) Jun 25, 2021 4:00:00 PM This week's review of ad fraud and quality in the digital advertising space. ## **1. Over half of the top 100 CTV apps for programmatic advertising are owned by public companies** ![public-companies-amazon-may-2021-pixalate-publisher-trust-index1](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/public-companies-amazon-may-2021-pixalate-publisher-trust-index1.png?width=600&name=public-companies-amazon-may-2021-pixalate-publisher-trust-index1.png) Pixalate analyzed the CTV Publisher Trust Indexes regarding apps' ownership structure. "Among the top 100 apps for programmatic ad quality on Roku devices, 43 are owned by publicly traded companies. On the Amazon Fire TV app store, public companies own 73 of the top 100 apps in Pixalate’s May 2021 rankings in North America." [Find more information about ownership structure in the Pixalate Top 100™ here.](https://www.pixalate.com/top-ctv-apps-publicly-traded-companies-may-2021) [![Create Free Account & See The Rankings](https://no-cache.hubspot.com/cta/default/2364596/efd17974-c779-4b41-bb54-230396a112f8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/efd17974-c779-4b41-bb54-230396a112f8) ## **2. **Pixalate Q&A with SmartyAds on CTV ad quality**** ![smartyads-pixalate-qa-featured-image](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/smartyads-pixalate-qa-featured-image.png?width=600&name=smartyads-pixalate-qa-featured-image.png) Pixalate spoke with Ivan Guzenko, Founder of SmartyAds, about combatting invalid traffic (IVT) and ad fraud within the rising Connected TV (TV) programmatic ad ecosystem. [Read the whole interview](https://www.pixalate.com/smartyads-interview-connected-tv-ctv-ad-quality). ## 3. Op-ed: Publishers will be pressured by Google's cookie removal delay ### ![chrome](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/chrome.jpg?width=600&name=chrome.jpg) "Google yesterday said it had delayed a plan to [end support for a technology](https://blog.google/products/chrome/updated-timeline-privacy-sandbox-milestones/) that advertisers use to track consumers as they visit the websites of publishers," wrote MediaPost. "The postponement will help to support the value of ad inventories, though publishers will still face pressures to develop other sources of revenue." [Learn more here.](https://www.mediapost.com/publications/article/364529/googles-delay-on-cookie-removal-offers-limited-re.html) ## 4. The international coalition against 'surveillance advertising' ### ![spy-scam](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/spy-scam.png?width=600&name=spy-scam.png) A range of international organizations consolidated forces to protest against "surveillance advertising." They object due to "background data processing that sucks in information about individuals as they browse and use services to create profiles, which are then used to determine which ads to serve," [explains TechCrunch](https://techcrunch.com/2021/06/23/international-coalition-joins-the-call-to-ban-surveillance-advertising/). [Check more information here.](https://techcrunch.com/2021/06/23/international-coalition-joins-the-call-to-ban-surveillance-advertising/) ## 5. CTV ad spend to increase in 2021 ### ![money-rise-increase](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/money-rise-increase.png?width=600&name=money-rise-increase.png) The CTV market is rapidly growing and the trend will remain in 2021. "TVSquared found that 65% of more than 100 marketers surveyed plan to make “moderate” increases to CTV spend this year, increasing by 5-20%, while one in five plan to grow their CTV spend by more than 20%," [reveals AdWeek](https://www.adweek.com/convergent-tv/connected-tv-ad-spend-set-to-accelerate-as-us-emerges-from-covid-19-pandemic/?ntfData=login).   [Find more information here.](https://www.adweek.com/convergent-tv/connected-tv-ad-spend-set-to-accelerate-as-us-emerges-from-covid-19-pandemic/?ntfData=login)   ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Q&A with SmartyAds Founder Ivan Guzenko on Fighting Ad Fraud in CTV](https://www.pixalate.com/blog/smartyads-interview-connected-tv-ctv-ad-quality) [** ](https://www.pixalate.com/blog) Next Story [Webinar recap: Pixalate's data science team discusses the Publisher Trust Index methodology →](https://www.pixalate.com/blog/publisher-trust-index-webinar-recap) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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