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Pixalate Week in Review: June 21 - 25, 2021

Piotr Boiwka
Jun 25, 2021 4:00:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1. Over half of the top 100 CTV apps for programmatic advertising are owned by public companies


Pixalate analyzed the CTV Publisher Trust Indexes regarding apps' ownership structure. "Among the top 100 apps for programmatic ad quality on Roku devices, 43 are owned by publicly traded companies. On the Amazon Fire TV app store, public companies own 73 of the top 100 apps in Pixalate’s May 2021 rankings in North America."

Find more information about ownership structure in the Pixalate Top 100™ here.

Create Free Account & See The Rankings

2. Pixalate Q&A with SmartyAds on CTV ad quality


Pixalate spoke with Ivan Guzenko, Founder of SmartyAds, about combatting invalid traffic (IVT) and ad fraud within the rising Connected TV (TV) programmatic ad ecosystem.

Read the whole interview.

3. Op-ed: Publishers will be pressured by Google's cookie removal delay


"Google yesterday said it had delayed a plan to end support for a technology that advertisers use to track consumers as they visit the websites of publishers," wrote MediaPost. "The postponement will help to support the value of ad inventories, though publishers will still face pressures to develop other sources of revenue."

Learn more here.

4. The international coalition against 'surveillance advertising'


A range of international organizations consolidated forces to protest against "surveillance advertising." They object due to "background data processing that sucks in information about individuals as they browse and use services to create profiles, which are then used to determine which ads to serve," explains TechCrunch.

Check more information here.

5. CTV ad spend to increase in 2021


The CTV market is rapidly growing and the trend will remain in 2021. "TVSquared found that 65% of more than 100 marketers surveyed plan to make “moderate” increases to CTV spend this year, increasing by 5-20%, while one in five plan to grow their CTV spend by more than 20%," reveals AdWeek.

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