This week's review of ad fraud and quality in the digital advertising space.
Sling TV, Hulu top June CTV Publisher Trust Index rankings
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 CTV and mobile apps in North America from June 2021:
"A bill introduced Friday would boost the Federal Trade Commission's authority by empowering the agency to fine companies the first time they commit an unfair or deceptive practice, and to more easily issue regulations," reported MediaPost.
Consumers have strong feelings about cross-device tracking and data privacy
"Consumers are wary of how companies collect and use their personal information for digital advertising, having witnessed companies fail to protect and properly handle user data," reported eMarketer. A new survey shows that "About two-thirds [of consumers] felt that ads that follow them across devices are creepy," per eMarketer.
"The U.S. ad economy expanded 35.2% in June vs. the same month a year ago, marking the fourth consecutive month of expansion since the ad industry pulled out of its COVID-19 recession," reported MediaPost, citing Standard Media Index figures.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”