This week's review of ad fraud and quality in the digital advertising space.
Pixalate's data science team explained how analysis of two trillion data points and five million apps resulted in the first qualitative ranking of publishers for advertisers. Read the summary or watch the whole webinar to learn about the methodology behind the Publisher Trust Index.
Pixalate spoke with Dan Riddell, Kidoodle.tv's CTO, about how the platform maintains quality for programmatic advertisers while navigating the latest privacy laws — specifically the Children's Online Privacy Protection Act (COPPA).
"The IAB Tech Lab introduced a new service for publishers that aims to streamline some arduous data analysis processes and bring more transparency to digital ad buying," according to Adweek.
Facebook sued four Vietnamese residents over allegedly organizing an ad-fraud scheme worth over $36 million, according to MediaPost. It "involved taking control of the accounts of users who worked at advertising and marketing agencies," informs MediaPost.
