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Pixalate Week in Review: August 2 - 6, 2021

Piotr Boiwka
Aug 6, 2021 12:15:00 PM

This week's review of ad fraud and quality in the digital advertising space.

Verve Group Taps Pixalate to Help Combat Ad Fraud


Verve Group tightened its business bonds with Pixalate by expanding the range of tools it uses to combat ad fraud and invalid traffic. Pixalate’s Analytics tool enables Verve Group to measure invalid traffic more effectively by showcasing the time and source of fraudulent activity from inventory sources.

EMEA Mobile and CTV Publisher Trust Index rankings, June 2021

PTI Top 10 Apple App Store EMEA mobile June 2021

Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 CTV and mobile apps, as well as publicly traded companies situation from June 2021:

Find all rankings here for free

ViacomCBS unites with Sky to continue streaming expansion in Europe


ViacomCBS agreed a distribution deal with Comcast's Sky in Europe. "The deal opens up distribution channels in the UK, Italy, Ireland, Germany, Switzerland and Austria and also unlocks exclusive Sky content for use on Paramount Plus, which provides the streaming service “with a very significant subscriber base at launch in these markets,” CEO Bob Bakish told investors," according to AdExchanger.

Ad-Exchanger-logoLearn more here

Apple will scan iCloud and photos to detect children abuse


Apple announced that "it will implement a system that checks photos on iPhones in the United States before they are uploaded to its iCloud storage services to ensure the upload does not match known images of child sexual abuse," according to Reuters.

Reuters-Logo.jpgFind more details here

Discovery eyes mid 2022 to merge with WarnerMedia 


Discovery's CEO, David Zaslav, gave a comprehensive overview about the future of the company, including upcoming merger with WarnerMedia, recent Nielsen's inaccurate audience measurement, and more.

aw_logo_adweekCheck more information here

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