This week's review of ad fraud and quality in the digital advertising space.
Verve Group Taps Pixalate to Help Combat Ad Fraud
Verve Group tightened its business bonds with Pixalate by expanding the range of tools it uses to combat ad fraud and invalid traffic. Pixalate’s Analytics tool enables Verve Group to measure invalid traffic more effectively by showcasing the time and source of fraudulent activity from inventory sources.
EMEA Mobile and CTV Publisher Trust Index rankings, June 2021
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 CTV and mobile apps, as well as publicly traded companies situation from June 2021:
ViacomCBS unites with Sky to continue streaming expansion in Europe
ViacomCBS agreed a distribution deal with Comcast's Sky in Europe. "The deal opens up distribution channels in the UK, Italy, Ireland, Germany, Switzerland and Austria and also unlocks exclusive Sky content for use on Paramount Plus, which provides the streaming service “with a very significant subscriber base at launch in these markets,” CEO Bob Bakish told investors," according to AdExchanger.
Apple will scan iCloud and photos to detect children abuse
Apple announced that "it will implement a system that checks photos on iPhones in the United States before they are uploaded to its iCloud storage services to ensure the upload does not match known images of child sexual abuse," according to Reuters.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”