--- title: "Pixalate Week in Review: August 17 - 21, 2020" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 17-21 August 2020. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/streaming-tv-ott-ctv-family-living-room.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/streaming-tv-ott-ctv-family-living-room.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: August 17 - 21, 2020 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Aug 21, 2020 2:00:00 PM This week's review of ad fraud and quality in the digital advertising space. ### **1: The ad industry needs to step up in the fight against CTV ad fraud** ### ![streaming-tv-ott-ctv-family-living-room](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/streaming-tv-ott-ctv-family-living-room.png?width=600&name=streaming-tv-ott-ctv-family-living-room.png) "Ad spending on connected TV (CTV) has accelerated dramatically as people spend more time at home," wrote Ivan Markman, Chief Business Officer of Verizon Media in this [AdExchanger](https://www.adexchanger.com/tv-and-video/139801/) op-ed. "CTV traffic is lucrative for publishers, but can also attract fraud." The piece highlights several OTT/CTV ad fraud schemes uncovered this year — including [DiCaprio](https://www.pixalate.com/dicaprio-ott-ctv-ad-fraud-scheme-grindr-mobile-app) and [Monarch](https://www.pixalate.com/monarch-ott-ctv-ad-fraud-scheme). "While fraudsters will always follow the money, the industry needs to combat a handful of issues in the rapidly expanding CTV category," the piece adds.   ### 2. How real-time bidding can create personal data protection problems ### ![privacy-data-people](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/privacy-data-people.png?width=600&name=privacy-data-people.png) In this podcast, [eMarketer](https://content-na1.emarketer.com/ad-platform-trouble-with-real-time-bidding-personal-data-protection) speaks with Johnny Ryan, senior fellow at the Irish Council for Civil Liberties and the Open Markets Institute, about "why real-time bidding as it's currently executed has personal data protection problems." ### 3. More mobile apps are testing in-app bidding ![array-of-mobile-apps](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/array-of-mobile-apps.jpg?width=600&name=array-of-mobile-apps.jpg) In this piece, [AdExchanger](https://www.adexchanger.com/mobile/in-app-bidding-gathers-steam-but-adoption-looks-nothing-like-header-bidding-on-the-web/) notes that more mobile app publishers are testing in-app bidding. "But the path to wider adoption of in-app programmatic auctions will be different than on the web, in part because of the long-established dynamics between app publishers and their partners, the emergence of different standards in apps vs. web and the fact that mobile technology is very different from web technology," wrote AdExchanger. ### 4. Free, ad-supported steaming TV is 'still in the wild west' as battles heat up ![amazon-fire-stick](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/amazon-fire-stick.png?width=600&name=amazon-fire-stick.png) [Digiday](https://digiday.com/future-of-tv/were-still-in-the-wild-west-free-ad-supported-streaming-tv-war-heats-up-with-amazon-pluto-tv-updates/) writes that the "free, ad-supported streaming TV wars" are heating up with Amazon and Pluto TV making recent updates. "That burgeoning battleground 'looks like what we saw in the early ’90s with the beginning of the cable ecosystem,'" an unnamed media executive said to Digiday. ### **5. US advertising dips 14%; 'most moderate' drop since March** ### ![down-trend](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/down-trend.png?width=600&name=down-trend.png) "The erosion of U.S. ad spending continues to moderate, falling at its lowest rate of decline in July since the economic effects of the pandemic began manifesting earlier this year," wrote [MediaPost](https://www.mediapost.com/publications/article/354998/us-advertising-falls-14-in-july-most-moderate.html). U.S. ad volume declined 13.9% vs. July 2019, per MediaPost, citing its U.S. Ad Market Tracker, "a collaboration of MediaPost and Standard Media Index." ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: August 10 - 14, 2020](https://www.pixalate.com/blog/programmatic-ad-fraud-news-august-14-2020) [** ](https://www.pixalate.com/blog) Next Story [Over 800k Google and Apple apps delisted in H1 2020: New Report →](https://www.pixalate.com/blog/delisted-apps-android-ios-h1-2020) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-august-21-2020#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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