This week's review of ad fraud and quality in the digital advertising space.
Join Pixalate and XUMO for a webinar on Thursday, April 8, 2021 at 1pm ET, as we go in-depth on the data in Pixalate's 2020 Connected TV (CTV) Programmatic Ad Supply Trends Report.
Our discussion will include:
Advertising Age broke down the state of Connected TV (CTV) advertising, offering brand advertisers tips for avoiding ad fraud and “digital thievery.” The article dives into one of the critical technical reasons CTV is susceptible to ad fraud: The widespread use of Server-Side Ad Insertion (SSAI).
Pixalate's blog recaps some key points from the article, while Ad Age's full piece has more, including tips on how to mitigate risk in CTV.
"The IAB has introduced two new specifications called buyers.json and DemandChain Object, ways for demand-side platforms (DSPs) to disclose their partners, as efforts to bring transparency to programmatic advertising are moving up the supply chain," reported Adweek.
"BIA Advisory Services ... projects that OTT local ad spending will jump from about $1.18 billion to $2.37 billion by 2025," reported TV Technology. The article also cites a recent Advertiser Perceptions study which "show that ad fraud was the top cited concern from advertisers."
"Apple is rejecting updates to apps that conflict with its new privacy policies in iOS 14, signaling that it is now getting serious about privacy enforcement," reported Forbes. Per Forbes, apps are being rejected for allegedly having SDKs that support device fingerprinting.
