Pixalate sat down with Dan Sharon, Customer Success Executive atPrimis, a video discovery platform, to discuss video advertising and the evolution of quality.
Primis on quality in video advertising
Brand safety improvements. The full adoption of ads.txt has helped clean the ecosystem from reseller and malicious advertisers, says Sharon
Advertisers need to know where their traffic comes from. "The most important thing that advertisers should look for is to know where they are buying their traffic from. Who is the seller, who is the supplier?" Sharon says
If it's too good to be true, it's probably not true. Sharon says advertisers too often want to believe they can get premium inventory for cheap — but it's worth a lot more, and advertisers need to be more selective
Subscribe to Pixalate's blog and YouTube channel for more interviews with digital advertising leaders.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”