--- title: "Pixalate Q4 2023 Mobile Supply-Side Platform (SSP) Global Market Share Rankings for Google and Apple Apps: Verve Group Leads in North America at 12%, Followed by Google AdExchange at 11%" description: Pixalate's Q4 2023 Mobile SSP Global Market Share Report rank SSPs based on their share of voice of open programmatic ads sold on apps from the Apple App Store and Google Play Store. image: https://www.pixalate.com/hubfs/Q4%202023%20Mobile%20SSP%20Global%20Market%20Share%20Report%20Cover.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 2 min read # Pixalate Q4 2023 Mobile Supply-Side Platform (SSP) Global Market Share Rankings for Google and Apple Apps: Verve Group Leads in North America at 12%, Followed by Google AdExchange at 11% Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Feb 27, 2024 8:00:00 AM *Verve Group (in North America), Algorix (in EMEA), Yeahmobi (in APAC), and Digital Turbine (in LATAM) are the top SSPS for apps in the Apple App Store, while Verve Group (in North America), TaurusX (in EMEA), and Google AdExchange (in APAC and LATAM) lead for apps in the Google Play Store, according to Pixalate’s research* **LONDON, UK, February 27, 2024** -- [Pixalate](https://www.pixalate.com/), the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Mobile Supply-Side Platform (SSP) Market Share Reports for the [Google Play Store](https://www.pixalate.com/quarterly-mobile-ssp-global-market-share-report-google) and [Apple App Store](https://www.pixalate.com/quarterly-mobile-ssp-global-market-share-report-apple). The reports rank SSPs based on their share of voice of open programmatic ads sold on apps from the Apple App Store and Google Play Store, as measured by Pixalate. [![Google](https://no-cache.hubspot.com/cta/default/2364596/3543bd87-1f21-4eed-a31f-acd66f59b185.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3543bd87-1f21-4eed-a31f-acd66f59b185)          [![Apple](https://no-cache.hubspot.com/cta/default/2364596/3b06ac95-c311-46c6-8cc1-0c96d4afeb8a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3b06ac95-c311-46c6-8cc1-0c96d4afeb8a) The research team at Pixalate evaluated billions of open programmatic ad impressions globally for this research. The rankings are categorized by geographical regions, including North America, Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia-Pacific (APAC). Pixalate analyzed advertising data from multiple sources across the entire advertising supply chain to determine the rankings, from advertising agencies and demand-side platforms (DSPs) to SSPs, exchanges, and publishers. The data excludes impressions marked as Invalid Traffic (IVT).  ## **Q4 2023 Mobile SSPs Market Share Rankings** ## **North America** - **Verve Group (12%)** is the **largest mobile SSP in North America** on both Google Play and Apple App Stores based on market share, as measured by Pixalate - Apple App Store mobile SSP market share rankings: In Q4 2023, **Google AdExchange (11%) **closed the gap on** Verve Group (12%)** - Google Play Store mobile SSP market share rankings: **Throughout 2023, Verve Group (11%) **topped** **the list for mobile SSP market share in every quarter ## **EMEA ** - **AlgoriX (17%)** and **Verve Group (14%)** are the **top two EMEA SSPs **for apps in the Apple App Store - **TaurusX (34%) **holds the No. 1 spot in the Google Play Store rankings - **Verve Group (14%), AlgoriX (13%), **and** InMobi (9%) **continue to take the following three positions. ## **APAC** - **Yeahmobi (28%) **maintained its position as market leader for advertising on apps in the Apple App Store, with **Verve Group (21%)** closing the gap to secure second place. - For apps in the** Google Play Store, Google AdExchange (25%)** emerged as the No. 1 SSP in market share ## **LATAM**** ** - After a slight dip in Q3, **Digital Turbine (21%) **regained its LATAM market share in Q4 as the top SSP for apps in the Apple App Store - **Google AdExchange (26%)** has been the **top SSP **for **Google Play Store** apps in LATAM for every quarter in 2023  Visit [Pixalate](http://pixalate.com/) and explore the top Q4 2023 Mobile SSPs on the Apple App Store and Google Play Store reports: [![Google](https://no-cache.hubspot.com/cta/default/2364596/3543bd87-1f21-4eed-a31f-acd66f59b185.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3543bd87-1f21-4eed-a31f-acd66f59b185)          [![Apple](https://no-cache.hubspot.com/cta/default/2364596/3b06ac95-c311-46c6-8cc1-0c96d4afeb8a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3b06ac95-c311-46c6-8cc1-0c96d4afeb8a) **About Pixalate** Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. **Disclaimer** *The content of this press release, and the SSP Market Share Report (the "****Report****"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Programmatic ads sold, as measured by Pixalate, are used as a proxy for ad spend in this press release and in the Report.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: February 19 - 23, 2024](https://www.pixalate.com/blog/february-23-2024-weekly-recap) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s Global Q4 2023 CTV Supply-Side Platform (SSP) Market Share Reports for Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV: Magnite Retains No. 1 Spot in North America on Roku →](https://www.pixalate.com/blog/q4-2023-ctv-supply-side-platform-ssp-market-share-report) ## You May Also Like These Stories on Mobile Apps [![](https://www.pixalate.com/hubfs/Abandoned%20Mobile%20Apps%20Report%20-%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate Releases May 2026 Global Abandoned Mobile Apps Report: “Draw In™” at the top on Apple App Store, “GUNSHIP BATTLE: Helicopter 3D” tops Google Play Store](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) Jun 24, 2026 9:00:02 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); 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