EMEA had a more even distribution of mobile SSP market share on Apple-hosted apps with three companies tied for first: TaurusX, LimpidTV, and Algorix
LONDON, November 2, 2023 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Mobile Supply Side Platform (SSP) Market Share Reports for the Google Play Store and Apple App Store. Pixalate’s research team evaluated programmatic advertising Sell-Side Platforms (SSPs) by their estimated market share for mobile platforms, using the billions of open programmatic impressions seen across our customer base and proprietary technology. The rankings are broken down by geographical regions (North America, EMEA, LATAM, APAC).
For the rankings, Pixalate analyzes advertising data from multiple sources across the entire advertising stack, including ad agencies and DSPs, to SSPs, exchanges, and publishers while excluding impressions marked as Invalid Traffic (IVT). Our proprietary data analytics solution provides valuable insights about advertising opportunities in the programmatic advertising ecosystem.
Key Findings: Mobile SSPs Market Share Report
Verve Group is the most popular mobile SSP in North America on both Google and Apple App Stores
Verve Group (28%) dramatically expanded its lead over Google AdExchange (13%) from Q2 2023 to Q3 2023
Verve Group (11%) has topped the Google Play list of mobile SSPs for all three quarters in 2023
With 13% market share, TaurusX, LimpidTV, and AlgoriX are tied for top EMEA SSPs for apps in the Apple App Store
Verve Group, AlgoriX, and LoopMe were in the top five SSPs for Apple App Store apps in both Q2 2023 and Q3 2023
TaurusX (39%) rapidly ascended to be the leading SSP on Google Play Store apps; it was outside the top 10 in Q2 2023
Yeahmobi (45%) expanded its lead in the Apple App Store, rising from 40% market share in Q2 2023
On the Google Play Store, Verve Group(20%) overtook Google AdExchange in APAC; Google AdExchange had the top market share in both Q1 and Q2 2023
Still at the top of the Apple App Store list, Digital Turbine (16%) saw its market share drop from 25% from Q2 to Q3 2023
Google AdExchange (26%) has been the No. 1 SSP for Google Play Store apps in LATAM throughout all three quarters of 2023 so far
Download the full reports to see the top Mobile SSPs on the Apple App Store and Google Play Store in Q3 2023:
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising.
The content of this press release, and the SSP Market Share Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Programmatic ads sold, as measured by Pixalate, are used as a proxy for ad spend in this press release and in the Report.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”