Pixalate’s October 2025 Top Grossing Mobile and CTV Apps

According to Pixalate's research, ‘Carrom Pool: Disc Game’ ($310K) ranked at the top on Google Play Store in India; ‘Block Blast’ ($599K) was No. 1 on Apple App Store in the United Kingdom

LONDON, November 14, 2025— Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the October 2025 Global Top Grossing Mobile Apps Reports for the United States (U.S.), the United Kingdom (UK), Singapore, India, Germany, Canada, and Brazil, and the October 2025 Global Top Grossing Connected TV (CTV) Apps Reports for the United States (U.S.).

The reports highlight the estimated top-grossing open programmatic mobile apps on the Apple App Store and the Google Play Store.

Top Grossing Apps in October 2025 - Global

Mobile

United States

• Mobile: ‘Happy Color by Numbers Game’ was the top grossing app ($5M in estimated open programmatic ad revenue) on the Apple App Store, and ‘Wordscapes’ was No. 1 ($2M) on the Google Play Store

United Kingdom

• Mobile: ‘Block Blast’ ($599K) led on Apple App Store, and ‘Happy Color®: Color by Number’ ($226K) was No. 1 on Google Play Store

Singapore

• Mobile: ‘Vita Mahjong’ ($19K) was at the top of the Apple App Store, and ‘Idiom Guess - 成語猜猜’ ($21K) led on the Google Play Store

 India

• Mobile: ‘InShot - Video Editor’ near you ($46K) led on the Apple App Store, and ‘Carrom Pool: Disc Game’ ($310K) was No. 1 on the Google Play Store 

Germany

• Mobile: ‘Vita Mahjong’ ($186K) was No. 1 on the Apple App Store, and ‘Happy Color®: Color by Number’ led on the Google Play Store ($268K)

Canada

• Mobile: ‘Vita Mahjong’ ($265K) was No. 1 on the Apple App Store, and ‘TuneIn Radio: Music & Sports’ led on the Google Play Store ($126K)

Brazil

• Mobile: ‘Vita Mahjong’ ($147K) was No. 1 on the Apple App Store, and ‘Tile Master 3D®-Matching Games’ led on the Google Play Store ($235K)
  
  

Connected TV (CTV)

U.S: 

• CTV: Hulu led on all four CTV platforms: ‘Roku’ ($76M estimated open programmatic ad revenue), ‘Apple TV’ ($37M), ‘Amazon Fire TV’ ($25M estimated open programmatic revenue), and ‘Samsung Smart TV’ ($28M estimated open programmatic ad revenue)

In October 2025, Pixalate's data science team analyzed over 21 billion global open programmatic impressions from over 7 million Apple App Store and Google Play Store apps. For this research, Pixalate also examined over 4,000 CTV apps and 3 billion global ad impressions across various platforms, including Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.

Download the Global Top Grossing Mobile & CTV Apps:

MobileAustralia

CTV

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  pixalate.com

Disclaimer

The content of this press release, and the October 2025 Global Top Grossing Mobile & CTV Apps Reports (the “Reports”), reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied.