Pixalate has released the Q3 2021 Programmatic Seller Trust Indexes. Pixalate’s Seller Trust Indexes are the worldwide standard in programmatic advertising quality ratings. The indexes evaluate and rank the quality of programmatic advertising supply-side platforms (SSPs) across desktop and mobile web, mobile in-app, and Connected TV (CTV). In this blog, you can find insights about top ad sellers across the biggest mobile and CTV platforms.
CTV Seller Trust Index - CTV top ad networks and sellers in Q3 2021
The CTV Seller Trust Index has three classifications for three large CTV platforms: Roku, Amazon Fire TV, and Samsung. In the CTV Seller Trust Index, SSPs are ranked based on overall programmatic ad quality when selling inventory on apps found in the Roku store,Amazon Fire TV store, and Samsung store, respectively.
In Q3 2021, Magnite dominated all CTV seller rankings by effective and versatile performance across all measured metrics. Across all three CTV classifications (Roku, Amazon, Samsung), Magnite achieved the highest possible score of 99 in Reach and Scale metrics.
FreeWheel reached the second position in Amazon Fire TV and Roku Seller Trust Indexes in Q3 2021. The platform also obtained good results across all measured metrics, including IVT and Reach. In the Samsung classification, Unruly appeared in the No. 2 spot, advancing from the 6th position in Q321. Unruly also achieved the 3rd position in the Roku’s Index.
Top 3 in The Q3 2021 Amazon Fire TV Seller Trust Index
Top 3 in The Q3 2021 Roku Seller Trust Index
Top 3 in The Q3 Samsung Seller Trust Index
Mobile Seller Trust Index: Top SSPs for mobile in-app in Q3 2021
Pixalate’s Mobile Seller Trust Index ranks SSPs based on overall mobile in-app ad quality worldwide. Verve Group advanced by 8 positions since Q2 2021 to reach the top position in the Mobile Seller Trust Index. The platform performed competently across all measured metrics, including scoring at least 90 in the Reach, GIVT, and Transparency categories.
Just behind Verve Group, with a final score of 90, OpenX took second place in the Mobile Seller Trust Index. With the highest score (98) in the Reach category among all ranked platforms, OpenX also maintains strong overall quality throughout, according to Pixalate’s metrics.
Gamoshi took the third position in the Q3 2021 Mobile Seller Trust Index. The platform performed well across all measured metrics, including notable GIVT and SIVT categories, scoring 95 and 92 in these metrics, respectively. It is also worth mentioning that Tappx jumped by 39 positions since Q221 to reach the No. 5 spot in the Q321 Mobile Seller Trust Index.
Top 3 in The Q3 2021 Mobile Seller Trust Index
Global Seller Trust Index: Top SSPs for desktop and mobile web in Q3 2021
The Global Seller Trust Index analyzes top SSPs for websites in the U.S. and outside the country (the “International” rankings). In the U.S. ranking, Google AdExchange reached the top position for a second quarter in a row. The platform performed well across all measured metrics, including Reach, where Google AdExchange noted the highest possible score of 99.
Closely behind, Magnite and Yahoo took the second and third positions, respectively. Both platforms achieved remarkable results across all measured metrics, which allowed them to obtain a final score of 90 or better. Xandr Monetize was the only other platform to reach this mark.
In the Non-U.S. ranking, Sovrn advanced to the top position, jumping 4 places since the Q2 2021 classification. The ad selling platform performed well across most measured metrics, with excellent results in Masking and Ads.txt with scores of 97 and 99 in these categories, respectively.
Xandr Monetize stayed at the second position in the ranking with a final score of 81. Closely behind, on the third position in Q3 2021, was Unruly, earning its spot by high scores in Sophisticated Invalid Traffic (SIVT) and General Invalid Traffic (GIVT) metrics.
Top 3 in the Q3 2021 International (Non-US) Global Seller Trust Index
Top 3 in The Q3 2021 US Global Seller Trust Index
Pixalate’s Global Seller Trust Index (GSTI), Mobile Seller Trust Index (MSTI), and CTV Seller Trust Index are the worldwide standards in programmatic advertising quality ratings. The indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms, and devices.
Global quality ratings are based on an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.
To learn more about the methodology and to download the expanded list of top sellers, visit http://www.pixalate.com/sellertrustindex.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”