Today Phunware, a Multiscreen as a Service (MaaS) real time audience platform, announced their partnership with Pixalate, to take their fight against ad fraud to the next level. The partnership has already resulted in a reduction of general invalid traffic (GIVT) to less than 1% on the Phunware platform.
“Our partnership with Pixalate is an important next step in improving transparency and performance in mobile advertising,” said Ian Karnell, Phunware’s GM of Audience Building and Monetization. “As a company that works with Fortune 500 brands and top-grossing developers every day, this partnership ensures that their campaigns not only run in the right places, but in front of real users who are interested in the product, brand and app at hand.”
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”