Pixalate, Inc., the leader in fraud protection and data intelligence, today unveiled its Global Seller Trust Index (GSTI) for September 2016. Utilizing its proprietary technology, the GSTI analyzes more than 100 billion monthly ad impressions and delivers ratings based upon inventory quality and ad performance, along with traditional reach ranking.
OpenX is back in the number one spot again for US, International and Mobile in-app inventory. New entries in the top 10 include Floor6 for US inventory, Velis Media and Gamut for International inventory and MobileFuse LLC and Wiseroll for Mobile in-app inventory.
Global Seller Trust Index, USA
Global Seller Trust Index, International (Non-US)
Global Seller Trust Index, Mobile
About Pixalate’s Global Seller Trust Index (GSTI) and Mobile Seller Trust Index (MSTI)
Pixalate’s monthly Global Seller Trust Index is the worldwide standard in programmatic advertising quality ratings. Released monthly, the GSTI evaluates and ranks the quality and integrity of advertising networks and sellers.
Global quality ratings are based upon an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.
About Pixalate Pixalate, Inc. is a leading global intelligence platform and real time-fraud protection provider. Pixalate is a Media Rating Council accredited vendor for display ad viewability. For more information, please visit pixalate.com.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”