Programmatic OTT/CTV advertising is on the rise, but which devices are capturing the most market share of video ads? In our H1 2019 OTT/CTV Supply Chain Intelligence Report, we reveal the share of voice of programmatic video OTT/CTV advertising based on device type.
Roku devices capture 62% of all OTT/CTV programmatic video ads
Nearly two-thirds (62%) of programmatic video OTT/CTV ads go to Roku devices
6x more market share than any other device type
Amazon devices have the next-largest market share, at 10%
See more supply chain trends in our HT 2019 OTT/CTV report
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Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”