<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=134132097137679&amp;ev=PageView&amp;noscript=1">

Roku devices capture 62% OTT/CTV programmatic ad market share

Oct 4, 2019 11:00:00 AM

Programmatic OTT/CTV advertising is on the rise, but which devices are capturing the most market share of video ads? In our H1 2019 OTT/CTV Supply Chain Intelligence Report, we reveal the share of voice of programmatic video OTT/CTV advertising based on device type.

Roku devices capture 62% of all OTT/CTV programmatic video ads

roku-ott-ctv-device-marketshare-h1-2019

  • Nearly two-thirds (62%) of programmatic video OTT/CTV ads go to Roku devices
    • 6x more market share than any other device type
  • Amazon devices have the next-largest market share, at 10%

See more supply chain trends in our HT 2019 OTT/CTV report

Download Report

Search Blog

Follow Pixalate

Subscribe to our blog

*By entering your email address and clicking Subscribe, you are agreeing to our Terms of Use and Privacy Policy.

Subscribe to our blog

*By entering your email address and clicking Subscribe, you are agreeing to our Terms of Use and Privacy Policy.