Pixalate this week released the Q1 2018 Global Seller Trust Index (GSTI), which ranks the overall quality of programmatic sellers based on global mobile in-app inventory.
Here are the top 10 sellers based on overall inventory quality in March 2018:
As mobile app advertising grows, so does the prevalence of app-only sellers
A recenteMarketer report on mobile trends noted: “US adults will spend an average of 3 hours, 35 minutes per day on mobile devices in 2018, an annual increase of more than 11 minutes. By 2019, mobile will surpass TV as the medium attracting the most minutes in the US.”
Importantly, eMarketer added: “Apps account for over 90% of internet time on smartphones and 77% of internet time on tablets.”
The Pixalate Mobile Seller Trust Index (MSTI) reflects the fact that the mobile advertising world is largely driven by apps. In fact, three of the top five sellers on our most recent MSTI base their business on exclusively in-app inventory, while six of the top 12 (50%) do so.
The mobile app ad ecosystem is rapidly expanding — it’s up 26% so far in 2018
The rise in mobile app advertising has created many new opportunities for buyers and sellers alike. Our MSTI set a new all-time high in terms of the total number of sellers who qualified for the list in January 2018. It set a new all-time high again in March.
Overall, in Q1 2018, the total number of mobile app sellers who qualified to be ranked on the MSTI was up 26% compared to the average in 2017. This indicates that the mobile app ad ecosystem is growing at a rapid rate.
As the mobile app landscape rapidly grows, so too does the potential for ad fraud and invalid traffic (IVT). Pixalate’s Media Ratings Terminal helps our clients navigate the increasingly complex and risky app landscape by providing granular analysis that goes far beyond what you can find in an app store.
You can download the full list of top programmatic sellershere.
About Pixalate’s Seller Trust Indexes
Pixalate’s monthly Global Seller Trust Index (GSTI), Mobile Seller Trust Index (MSTI), and Video Seller Trust Index (VSTI) are the worldwide standards in programmatic advertising quality ratings. Released monthly, the indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms, and devices.
Global quality ratings are based on an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”