--- title: "Mobile Apps With the Highest IVT: February 2024" description: Pixalate’s February 2024 Report for Mobile Apps with the Highest Invalid Traffic reveal which Mobile apps appear to be most impacted by IVT. image: https://www.pixalate.com/hubfs/MOBILE%20Top%20IVT%20APPS%20Report%20%20-%20February%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [IVT](https://www.pixalate.com/blog/topic/ivt) | 2 min read # Pixalate Releases List of Mobile Apps With the Highest Invalid Traffic (IVT, Including Ad Fraud) in February 2024 Across Google, Apple App Stores: Spider Solitaire, Draft Max Among Most Impacted Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Mar 14, 2024 2:00:00 PM **LONDON, March 14, 2024 **-- [Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the February 2024 Mobile Apps IVT Report for the [Apple App Store](https://www.pixalate.com/mobile-apps-with-the-highest-ivt-apple) and [Google Play Store](https://www.pixalate.com/mobile-apps-with-the-highest-ivt-google). The series reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate. In February 2024, Pixalate analyzed over five million downloadable apps across the Apple App Store and Google Play Store and over 39 billion global open programmatic advertising impressions. The reports highlight the five most common types of IVT that Pixalate observed across both mobile app platforms during the study period, which are as follows: - **Display Impression Fraud** (Sophisticated Outlier Activity*): Involves impressions generated from the same browser or device at a statistically significant inflated rate. - **Video Impression Fraud **(Sophisticated Outlier Activity*): Video ad impressions that are generated from the same browser or device at a statistically significant inflated rate. - **Masked IP** (Manipulation/Falsification of Location Related Attributes*): Involves video ad impressions generated from the same browser or device at a statistically significant inflated rate. - **Proxy **(Invalid Proxy Traffic*): The impression is from an intermediary proxy device that manipulates traffic counts, passes non­human or invalid traffic, or fails to comply with the protocol. - **High-Risk Device ID **(Known Dangerous or Fraudulent SIVT Sources*): The impression is from a device ID flagged for a high risk of invalid traffic. ********( ) denotes IVT detection method per Media Rating Council (MRC) *[*Invalid Traffic Guidelines*](https://mediaratingcouncil.org/sites/default/files/News/General-Announcements/020520%20IVT%20Update%20public%20comment%20draft%20PR_final.pdf)*.* Pixalate excluded spoofing from this report, as spoofing requires different tactics to prevent it (e.g., blocking an app highly impacted by spoofing could lead to blocking apps with real traffic attractive to buyers). See our [Mobile App Spoofing series](https://www.pixalate.com/mobile-app-spoofing-report-apple-app-store) for a list of apps most affected by the spoofing IVT type. Learn more about Pixalate’s reported IVT types in our [Knowledge Base](https://www.pixalate.com/knowledgebase/reported-invalid-traffic-ivt-types). **Top Mobile Apps Impacted by IVT - February 2024** **![](https://lh7-us.googleusercontent.com/NZCZtnNbRB77BlKXx2ETEmZEHVajChJLigqTe5YFL5YYvv_rweEVSDuTRxMBZGJ1SBmvGJjrAJTvJMIQlBiQlb1eOzv7OuePqv8CZP16B5WVv-6PqhiCOlvMFTrwBt5O9DQXzySvARWzrX_0rTSsHlM)** Download the full list of top 20 mobile apps impacted by IVT in February 2024: [![Google](https://no-cache.hubspot.com/cta/default/2364596/a933c16d-7403-4d82-b8e9-41771631cca9.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a933c16d-7403-4d82-b8e9-41771631cca9)     [![Apple](https://no-cache.hubspot.com/cta/default/2364596/680b6f4d-8925-4fc8-86ee-befb511864d0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/680b6f4d-8925-4fc8-86ee-befb511864d0) **About Pixalate** Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising.  **Disclaimer** *The content of this press release, and the **Apps With the Highest IVT Reports **(the "****Report****"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases List of Connected TV (CTV) Apps with the Highest Invalid Traffic (IVT, Including Ad Fraud) in February 2024 Across Roku, Amazon, Apple, Samsung App Stores: ESPN Among Most Impacted](https://www.pixalate.com/blog/ctv-apps-with-the-highest-invalid-traffic-february-2024) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: March 11 - 15, 2024 →](https://www.pixalate.com/blog/march-15-2024-weekly-recap) ## You May Also Like These Stories on Ad Fraud [![](https://www.pixalate.com/hubfs/vMVPD%20Apps%20Traffic%20Analysis%20Report%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) Jun 10, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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