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Pixalate's Publisher Spotlight Video Series: Kidoodle.tv CTO Dan Riddell on Programmatic CTV Quality and COPPA Compliance

Jun 30, 2021 2:30:00 PM

Pixalate's Publisher Spotlight Video Series focuses on Connected TV (CTV) and mobile app publishers that achieve high positions in the Publisher Trust Index, which ranks publishers based on overall quality for programmatic advertising.

Today's featured interview is with Kidoodle.tv and their Chief Technology Officer, Dan Riddell.


Kidoodle.tv ranked No. 11 on the Roku CTV Publisher Trust Index in May 2021

Kidoodle.tv, a CTV app for children and families, ranked No. 11 on the CTV Publisher Trust Index among Roku apps in May 2021, North America.

Kidoodle.tv earned an "A" grade in app Popularity, Invalid Traffic (IVT), and Ad Density in May 2021. Kidoodle.tv was also one of the top grossing CTV apps on Roku for programmatic advertising in May 2021.

Pixalate spoke with Dan Riddell, CTO, about Kidoodle.tv and how the platform maintains quality for programmatic advertisers while navigating the latest privacy laws — specifically the Children's Online Privacy Protection Act (COPPA). 

Watch the whole interview embedded above or on YouTube.

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The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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