Pixalate's Publisher Spotlight Video Series focuses on Connected TV (CTV) and mobile app publishers that achieve high positions in the Publisher Trust Index, which ranks publishers based on overall quality for programmatic advertising.
Today's featured interview is with Kidoodle.tv and their Chief Technology Officer, Dan Riddell.
Kidoodle.tv ranked No. 11 on the Roku CTV Publisher Trust Index in May 2021
Kidoodle.tv, a CTV app for children and families, ranked No. 11 on the CTV Publisher Trust Index among Roku apps in May 2021, North America.
Kidoodle.tv earned an "A" grade in app Popularity, Invalid Traffic (IVT), and Ad Density in May 2021. Kidoodle.tv was also one of the top grossing CTV apps on Roku for programmatic advertising in May 2021.
Pixalate spoke with Dan Riddell, CTO, about Kidoodle.tv and how the platform maintains quality for programmatic advertisers while navigating the latest privacy laws — specifically the Children's Online Privacy Protection Act (COPPA).
Watch the whole interview embedded above or on YouTube.
See more Mobile and CTV app rankings for programmatic advertising
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”