According to Pixalate’s research into the most popular mobile app Bundle IDs based on estimated open programmatic ad spend, the Bundle ID for ‘Happy Color®: Coloring Book’ (com.pixel.art.coloring.color.number) on the Google Play Store claimed the top spot in the Netherlands; in Germany, Bundle ID (6740043080) for ‘Screwdom’ ranked No. 1 in the Apple App Store
LONDON, July 3, 2025 -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the June 2025 Top 100 EMEA Mobile App Bundle IDs Rankings for Open Programmatic Mobile Advertising on the Google Play Store and Apple App Store. The reports highlight the top mobile app Bundle IDs in key EMEA ad economies, including United Kingdom, Spain, Germany, France, and the Netherlands.
In addition to the United Kingdom, Spain, Germany, France, and the Netherlands reports, Pixalate released Bundle ID rankings for the United States, Canada, Brazil, Mexico, China, Japan, Globally, Singapore, and India.
Pixalate's data science team analyzed global programmatic advertising activity across over 21 billion impressions on Apple App Store and Google Play Store app traffic in June 2025 to compile the research in this series. The rankings are based on open programmatic advertising volume measured by Pixalate. The Bundle IDs are ranked after invalid traffic (IVT) is removed.
Download the Global Top 100 Mobile App Bundle IDs in June 2025
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Top 100 Mobile App Bundle IDs Rankings (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
