Pixalate’s research shows that the Bundle ID for ‘Happy Color®: Color by Number’ (com.pixel.art.coloring.color.number) ranked in the top three on Google Play in the U.S., Canada, the UK, Spain, the Netherlands, Germany, and France, based on estimated open programmatic ad spend
LONDON, August 8, 2025 -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the July 2025 Top 100 Global Mobile App Bundle IDs Rankings for Open Programmatic Mobile Advertising on the Google Play Store and Apple App Store. The reports highlight the top mobile app Bundle IDs in key APAC ad economies.
In addition to the Global reports, Pixalate released Bundle ID rankings for the United Kingdom, Spain, Germany, United States, Canada, Brazil and Mexico, India, France, China, Japan, Singapore and the Netherlands.
Pixalate's data science team analyzed global programmatic advertising activity across over 20 billion impressions on Apple App Store and Google Play Store app traffic in July 2025 to compile the research in this series. The rankings are based on open programmatic advertising volume measured by Pixalate. The Bundle IDs are ranked after invalid traffic (IVT) is removed.
| Bundle ID | App Name | Developer Name |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 1496354836 | Woodoku - Wood Block Puzzles | Tripledot Studios Limited |
| 1207472156 | Wordscapes | PeopleFun, Inc. |
| Bundle ID | App Name | Developer Name |
| com.wafour.bible | Lockscreen Bible- Audio, Alarm | Wafour Edu |
| com.pixel.art.coloring.color.number | Happy Color®: Color by Number | X-FLOW |
| com.metropcs.metrozone | MetroZone | Metro by T-Mobile |
| Bundle ID | App Name | Developer Name |
| com.yahoo.mobile.client.android.finance | Yahoo Finance: Stocks & News | Yahoo |
| com.pixel.art.coloring.color.number | Happy Color®: Color by Number | X-FLOW |
| com.dubox.drive | TeraBox: 1TB Cloud & AI Space | Flextech Inc. |
| Bundle ID | App Name | Developer Name |
| com.yahoo.mobile.client.android.finance | Yahoo Finance: Stocks & News | Yahoo |
| com.pixel.art.coloring.color.number | Happy Color®: Color by Number | X-FLOW |
| com.dubox.drive | TeraBox: 1TB Cloud & AI Space | Flextech Inc. |
| Bundle ID | App Name | Developer Name |
| 1407852246 | Happy Color by Numbers Game | X-FLOW LTD |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 1068146838 | Met Office Weather Forecast | Met Office |
| Bundle ID | App Name | Developer Name |
| com.pixel.art.coloring.color.number | Happy Color®: Color by Number | X-FLOW |
| in.playsimple.wordsearch | Word Search Explorer | PlaySimple Games |
| com.dailymail.online | Daily Mail: Breaking News | Daily Mail Online |
| Bundle ID | App Name | Developer Name |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 692753615 | Wallapop - Sell & Buy | WALLAPOP SL |
| 319881193 | Grindr - Gay Dating & Chat | Grindr LLC |
| Bundle ID | App Name | Developer Name |
| com.wallapop | Wallapop - Sell & Buy | Wallapop |
| com.pixel.art.coloring.color.number | Happy Color®: Color by Number | X-FLOW |
| com.fugo.wow | Words of Wonders: Crossword | Fugo Games |
| Bundle ID | App Name | Developer Name |
| 336435697 | imo-International Calls & Chat | imo.im |
| 1193508329 | Sudoku.com - Number Games | Easybrain Ltd |
| 1466197423 | Qblock: Wood Block Puzzle Game | OAKEVER GAMES PTE. LTD. |
| Bundle ID | App Name | Developer Name |
| com.imo.android.imoim | imo-International Calls & Chat | imo.im |
| com.block.juggle | Block Blast! | HungryStudio |
| com.oakever.tiletrip | Tile Explorer - Triple Match | Oakever Games |
| Bundle ID | App Name | Developer Name |
| 632064380 | Vinted: Sell vintage clothes | Vinted Limited |
| 373963365 | Marktplaats - buy and sell | Marktplaats BV |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| Bundle ID | App Name | Developer Name |
| nl.marktplaats.android | Marktplaats | Marktplaats BV |
| com.pixel.art.coloring.color.number | Happy Color®: Color by Number | X-FLOW |
| com.easybrain.nonogram | Nonogram.com - Picture Cross | Easybrain |
| Bundle ID | App Name | Developer Name |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 6474006815 | LINE WALK | LY Corporation |
| 579581125 | SmartNews: News That Matters | SmartNews, Inc. |
| Bundle ID | App Name | Developer Name |
| jp.gocro.smartnews.android | SmartNews: News That Matters | SmartNews, Inc. |
| com.ig.screwdom | Screwdom 3D | iKame Games - Zego Studio |
| com.nttdocomo.android.mymagazine | SmartNews for docomo（旧マイマガジン） | NTT DOCOMO |
| Bundle ID | App Name | Developer Name |
| 993090598 | Ludo King | GAMETION GLOBAL TECHNOLOGIES PTE LIMITED |
| 360466413 | Cricbuzz Live Cricket Scores | Akuate Internet Services Pvt Ltd |
| 1509453185 | TeraBox: 1TB Cloud & AI Space | FLEXTECH INC. |
| Bundle ID | App Name | Developer Name |
| com.dubox.drive | TeraBox: 1TB Cloud & AI Space | Flextech Inc. |
| com.truecaller | Truecaller: Spam Call Blocker | Truecaller |
| com.callapp.contacts | CallApp: Caller ID & Block | CallApp Caller ID, Call Recorder & Spam Blocker |
| Bundle ID | App Name | Developer Name |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 1496354836 | Woodoku - Wood Block Puzzles | Tripledot Studios Limited |
| 6740043080 | Screwdom | Zego Global Pte Ltd |
| Bundle ID | App Name | Developer Name |
| com.ebay.kleinanzeigen | Kleinanzeigen - without eBay | kleinanzeigen.de GmbH |
| com.pixel.art.coloring.color.number | Happy Color®: Color by Number | X-FLOW |
| com.easybrain.number.puzzle.game | Number Match - Number Games | Easybrain |
| Bundle ID | App Name | Developer Name |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 632064380 | Vinted: Sell vintage clothes | Vinted Limited |
| 6482849843 | Goods Puzzle: Sort Challenge | ONESOFT GLOBAL PTE. LTD. |
| Bundle ID | App Name | Developer Name |
| com.pixel.art.coloring.color.number | Happy Color®: Color by Number | X-FLOW |
| happy.paint.coloring.color.number | Zen Color - Color By Number | Oakever Games |
| fr.vinted | Vinted - Buy and sell clothes | Vinted |
| Bundle ID | App Name | Developer Name |
| 319881193 | Grindr - Gay Dating & Chat | Grindr LLC |
| 306310789 | Wattpad - Read & Write Stories | Wattpad Corp |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| Bundle ID | App Name | Developer Name |
| com.dubox.drive | TeraBox: 1TB Cloud & AI Space | Flextech Inc. |
| com.xm.csee | iCSee | JFTECH CO., LTD. |
| bubbleshooter.orig | Bubble Shooter - Classic Pop | Bubble Shooter |
| Bundle ID | App Name | Developer Name |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 319881193 | Grindr - Gay Dating & Chat | Grindr LLC |
| 6482849843 | Goods Puzzle: Sort Challenge | ONESOFT GLOBAL PTE. LTD. |
| Bundle ID | App Name | Developer Name |
| com.dubox.drive | TeraBox: 1TB Cloud & AI Space | Flextech Inc. |
| com.intsig.camscanner | CamScanner- scanner, PDF maker | INTSIG PTE |
| com.oakever.tiletrip | Tile Explorer - Triple Match | Oakever Games |
Download the Global Top 100 Mobile App Bundle IDs in July 2025
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Top 100 Mobile App Bundle IDs Rankings (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
