Welcome back to the last two weeks' review of ad fraud and quality in the digital advertising space!
The amendment of the COPPA Rule in 2013 dramatically increased ad tech companies' potential liability and causes them to collect information from children via websites and apps appropriately.
Writing in Dark Reading, Allison Lefrak, SVP of Public Policy, Ads Privacy and Children's Online Privacy Protection Act (COPPA) Compliance at Pixalate, explains how ad networks should tackle their responsibilities toward children's privacy.
"Americans now spend nearly as much time streaming user-generated videos on YouTube, TikTok and other online platforms as they do watching traditional TV," informs Variety. According to the study conducted by Consumer Technology Association, traditional TV content had an 18% share of weekly time spent on consuming media by Americans, compared to 16% for UGC videos.
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According to analysis from Standard Media Index (SMI), the U.S. advertising industry lost $17.3 billion during the 13 months of recession caused by the pandemic. "The analysis [...] utilizes a 'COVID deficit backcast model' developed by SMI's analytics team to calculate what the material loss was between a forecast of what advertisers would have spent if not for the pandemic, vs. what they actually spent," according to MediaPost.
TikTok excelled in 2021 to become the most popular domain worldwide, according to Cloudflare's data. "Surpassing mammoths like Google, Facebook, YouTube and Netflix in web traffic shows the speed and power of the ascent," claims Axios.
NBCU launched its first-party identity platform where advertisers can compare their own first-party data. "NBCUniversal’s first-party data for NBCUnified will encompass all consumer data across its movies, TV shows, entertainment, news, sports, ecommerce, subscriptions, theme parks and more, which marketers can use against their own proprietary data platforms," informs MediaPost.
