--- title: "Pixalate Week in Review: December 27, 2021 - January 7, 2022" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from January 3 - 7, 2022. image: https://www.pixalate.com/hubfs/PIXALATE%20WEEK%20IN%20REVIEW%20December%2027%2c%202021%20-%20%20January%207%2c%202022%20.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: December 27, 2021 - January 7, 2022 [![Piotr Boiwka](https://www.pixalate.com/hubfs/T04HJ6UKU-U020R2VVALF-e2a0de641049-512.jpg)](https://www.pixalate.com/blog/author/piotr-boiwka) Written by [Piotr Boiwka](https://www.pixalate.com/blog/author/piotr-boiwka) Jan 7, 2022 12:15:00 PM Welcome back to the last two weeks' review of ad fraud and quality in the digital advertising space! ## How should ad networks handle children privacy? ### ![privacy-lock-secure](https://www.pixalate.com/hs-fs/hubfs/privacy-lock-secure.png?width=600&name=privacy-lock-secure.png) The amendment of the COPPA Rule in 2013 dramatically increased ad tech companies' potential liability and causes them to collect information from children via websites and apps appropriately. Writing in [Dark Reading](https://www.darkreading.com/endpoint/after-google-s-landmark-settlement-how-ad-networks-should-tackle-child-privacy), Allison Lefrak, SVP of Public Policy, Ads Privacy and Children's Online Privacy Protection Act (COPPA) Compliance at Pixalate, [explains how ad networks](https://www.darkreading.com/endpoint/after-google-s-landmark-settlement-how-ad-networks-should-tackle-child-privacy) should tackle their responsibilities toward children's privacy. [![Dark Reading](https://www.pixalate.com/hs-fs/hubfs/Dark%20Reading.jpg?width=85&name=Dark%20Reading.jpg)](https://www.darkreading.com/endpoint/after-google-s-landmark-settlement-how-ad-networks-should-tackle-child-privacy) [Learn more here.](https://www.darkreading.com/endpoint/after-google-s-landmark-settlement-how-ad-networks-should-tackle-child-privacy) ## User-Generated Content accounts for 39% of time spent with media by Americans![social-media-mobile-likes-comments](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/social-media-mobile-likes-comments.png?width=600&name=social-media-mobile-likes-comments.png) "Americans now spend nearly as much time streaming user-generated videos on YouTube, TikTok and other online platforms as they do watching traditional TV," [informs Variety](https://variety.com/2022/digital/news/cta-user-generated-content-study-1235146175/). According to the study conducted by Consumer Technology Association, traditional TV content had an 18% share of weekly time spent on consuming media by Americans, compared to 16% for UGC videos. [![Variety_(magazine)-Logo.wine](https://www.pixalate.com/hs-fs/hubfs/Variety_(magazine)-Logo.wine.png?width=130&name=Variety_(magazine)-Logo.wine.png)](https://variety.com/2022/digital/news/cta-user-generated-content-study-1235146175/) [Find more details here.](https://variety.com/2022/digital/news/cta-user-generated-content-study-1235146175/) ## The US ad industry lost $17 billion due to COVID ### ![forecast-projections-ahead](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/forecast-projections-ahead.png?width=600&name=forecast-projections-ahead.png) According to analysis from Standard Media Index (SMI), the U.S. advertising industry lost $17.3 billion during the 13 months of recession caused by the pandemic. "The analysis [...] utilizes a 'COVID deficit backcast model' developed by SMI's analytics team to calculate what the material loss was between a forecast of what advertisers would have spent if not for the pandemic, vs. what they actually spent," according to [MediaPost](https://www.mediapost.com/publications/article/369915/smi-models-13-months-of-covid-ad-spending-finds.html). [![MediaPost logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Press%20Logos/MediaPost%20logo.jpg?width=85&name=MediaPost%20logo.jpg)](https://www.mediapost.com/publications/article/369915/smi-models-13-months-of-covid-ad-spending-finds.html) [Find more here](https://www.mediapost.com/publications/article/369915/smi-models-13-months-of-covid-ad-spending-finds.html) ## TikTok has become the most popular site in 2021 ### ![TikTok logo](https://www.pixalate.com/hs-fs/hubfs/TikTok%20logo.png?width=481&name=TikTok%20logo.png) TikTok excelled in 2021 to become the most popular domain worldwide, according to Cloudflare's data. "Surpassing mammoths like Google, Facebook, YouTube and Netflix in web traffic shows the speed and power of the ascent," [claims Axios](https://www.axios.com/tiktok-surpassed-google-traffic-2021-05bdbe31-b559-4479-b7c8-6df560d2c00e.html). [![axios logo](https://www.pixalate.com/hs-fs/hubfs/axios%20logo.jpg?width=100&name=axios%20logo.jpg)](https://www.axios.com/tiktok-surpassed-google-traffic-2021-05bdbe31-b559-4479-b7c8-6df560d2c00e.html) [Learn more here.](https://www.axios.com/tiktok-surpassed-google-traffic-2021-05bdbe31-b559-4479-b7c8-6df560d2c00e.html) ## NBCUniversal launches NBCUnified - first-party data platform for advertisers ### ![mobile-phone-data-visuals](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/mobile-phone-data-visuals.png?width=600&name=mobile-phone-data-visuals.png) NBCU launched its first-party identity platform where advertisers can compare their own first-party data. "NBCUniversal’s first-party data for NBCUnified will encompass all consumer data across its movies, TV shows, entertainment, news, sports, ecommerce, subscriptions, theme parks and more, which marketers can use against their own proprietary data platforms," [informs MediaPost](https://www.mediapost.com/publications/article/369948/nbcu-starts-nbcunified-first-party-identity-platf.html). [![MediaPost logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Press%20Logos/MediaPost%20logo.jpg?width=85&name=MediaPost%20logo.jpg)](https://www.mediapost.com/publications/article/369948/nbcu-starts-nbcunified-first-party-identity-platf.html) [Find more here](https://www.mediapost.com/publications/article/369948/nbcu-starts-nbcunified-first-party-identity-platf.html)   ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Q&A with Philip Min, Webeye, on Best Practices for Maintaining Quality in Programmatic Advertising](https://www.pixalate.com/blog/webeye-qa-programmatic-inventory-quality) [** ](https://www.pixalate.com/blog) Next Story [5 Takeaways from Congressional Inquiry into COPPA Safe Harbor Programs →](https://www.pixalate.com/blog/5-takeaways-congressional-inquiry-coppa-safe-harbor-programs) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/january-7-2022-weekly-update#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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